TEENAGE PERCEPTION OF THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOPE BUYING INTEREST

Journal Communication Spectrum Pub Date : 2019-07-01 DOI:10.36782/jcs.v9i1.1924

T. Widiastuti

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引用次数: 1

Abstract

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7 th APA style) : Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9 (1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924

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青少年认为美妆视频博主的作用在于努力发展购买兴趣

Youtube是一个流行的视频分享网站，用户可以免费下载、观看和分享视频剪辑。一般来说，YouTube上的视频是音乐视频剪辑、电影、电视和YouTube用户制作的视频。最受青少年，尤其是年轻女性欢迎的视频是美妆视频博主的化妆教程或彩妆点评视频。目前，化妆品行业相信YouTube美容视频博主会通过视频内容来评价自己的产品。其中之一是Emina化妆品，它信任YouTube美妆视频博主Abel Cantika作为其产品的名人代言人。本研究使用大众传播理论和感知理论来研究产品的购买兴趣。本研究的目的是更深入地研究美容视频博主在影响青少年对Emina化妆品的购买兴趣方面的作用。本研究采用质性研究方法，通过对三名年龄在17- 20岁的青少年进行访谈获得数据。三位被调查者的研究结果显示，美妆视频博主的角色对Emina产品的购买兴趣影响很大。引用这篇文章(第七APA风格):Widiastuti, T.(2019)。青少年对美容视频博主在努力培养购买兴趣中的作用的看法。通信学报，9(1)，1-13。http://dx.doi.org/10.36782/jcs.v9i1.1924

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来源期刊

Journal Communication Spectrum

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0.00%

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审稿时长

8 weeks