Generativity and inheritance: understanding Generation Z’s intention to participate in cultural heritage tourism

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Heritage Tourism Pub Date : 2023-02-14 DOI:10.1080/1743873X.2023.2178927

Guanda Wu, Shitian Chen, Yu-Hua Xu

引用次数: 4

Abstract

ABSTRACT Cultural heritage tourism (CHT) has become increasingly popular among the general public, enriching tourists’ cultural experiences and realizing their generative needs. However, limited academic attention has been paid to the research on young people’s generative needs in CHT. Therefore, this study investigated college students’ generativity and developed an extended TPB model to explore the factors influencing their travel intention in CHT. Multiple linear regression analysis was performed on the questionnaire data of 233 college students. The results indicated that college students’ generativity, attitude towards CHT, subjective norm, and perceived behavioral control all positively affected their intention to participate in CHT. The positive correlation between young people’s generativity and their travel intention in CHT has contributed to the existing literature on tourist behavior. Meanwhile, some practical implications were provided for tourism managers and marketers to attract the young generation to engage in CHT.

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世代与传承：理解Z世代参与文化遗产旅游的意图

文化遗产旅游日益受到大众的欢迎，丰富了游客的文化体验，实现了游客的生成性需求。然而，学术界对青少年生殖需求的研究却很少。因此，本研究以大学生的生成性为研究对象，建立了一个扩展的TPB模型，探讨大学生在CHT中旅游意愿的影响因素。对233名大学生的问卷数据进行多元线性回归分析。结果表明，大学生的生成性、对CHT的态度、主观规范和感知行为控制对其参与CHT的意愿均有正向影响。年轻人的创造性与其旅游意愿之间的正相关关系为现有的旅游行为研究提供了理论依据。同时，本文也为旅游管理者和营销人员吸引年轻一代从事旅游旅游提供了一些实践启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.