Researching the spirit of place. Mental mapping on Sziget festival

IF 0.4 Q4 SOCIOLOGY

Corvinus Journal of Sociology and Social Policy Pub Date : 2019-07-20 DOI:10.14267/CJSSP.2019.1.6

V. Pap

引用次数: 2

Abstract

This paper deals with the atmosphere of Sziget Festival. My research goal was to interpret and to depict the festival as a socio-cultural environment, an experienced material and spiritual space; a special place that exists only for a week. Based on the results, the mental places of Sziget Festival – i.e. the places that exist in festivalgoers’ minds – and the most important values of the venue, the functions of the sites, the forces that create places, the most characteristic atmospheric elements of the place, and the channels of perception of the spirit of place can be described. The applied objective of the research was also to assist in festival development, from the perspective of the formation of the festival image and marketing communication to practical considerations. Thus, the research highlights the usability of both the social sciences and applied research (marketing and market research) of genius loci, and some appropriate methods.

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研究地方的精神。思考节的心理映射

本文论述了Sziget节的气氛。我的研究目标是将节日解释和描绘成一个社会文化环境，一个经验丰富的物质和精神空间；一个只存在一周的特殊地方。基于这些结果，可以描述Sziget节日的心理场所——即存在于节日观众脑海中的场所——以及场所最重要的价值观、场所的功能、创造场所的力量、场所最具特色的大气元素以及对场所精神的感知渠道。本研究的应用目的也是为了协助节日的发展，从节日形象的形成和营销传播的角度进行现实考量。因此，该研究强调了天才基因座的社会科学和应用研究（营销和市场研究）的可用性，以及一些适当的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Corvinus Journal of Sociology and Social Policy SOCIOLOGY-

CiteScore

0.50

自引率

0.00%

发文量

审稿时长

24 weeks

期刊介绍： CJSSP is an edited and peer-reviewed journal, published in yearly volumes of two issues. It publishes original academic articles, research notes, and reviews from sociology, social policy and related fields in English. It invites contributions from the international community of social researchers. The journal covers a widerange of relevant social issues. It is open to new questions, unusual perspectives, explorations and explanations of social and economic behavior, local society, or supranational challenges. Strong preference is given to problem-oriented, theoretically grounded empirical researches, comparative findings, logical arguments and careful methodological solutions. CJSSP aims to respect publication ethics, thus has adopted current best practices to counter plagiarism. The submitted articles are analyzed during the review process, and papers subject to plagiarism are rejected. Also the authors are to comply with the referencing guidelines outlined in the relevant section. The journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. With similar objectives we do not charge authors for the publication of their articles. Articles submission and processing is free of charge as well. Users can use and build upon the material published in the journal for non-commercial purposes.