Metaverse in tourism: drivers and hindrances from stakeholders’ perspective

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-02-12 DOI:10.1080/10548408.2023.2227872

Sirong Chen, I. Chan, Shaogui Xu, R. Law, Mu Zhang

引用次数: 4

Abstract

ABSTRACT Although the transformative impact of the metaverse on tourism and its marketing has been widely discussed, little is known about the metaverse in tourism marketing. In this study, in-depth interviews with 19 representative metaverse tourism stakeholders from multiple categories are conducted. Based on a modified conceptual model of destination competitiveness and stakeholder theory, this study reveals that the factors driving the development of metaverse tourism are planning and management; economic, sociocultural, and technological factors; and recognition and acceptance, whereas the hindrances stem mainly from the government, industry, tourists, local communities, and educational institutions. Accordingly, theoretical and practical contributions are provided.

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旅游中的虚拟世界:利益相关者视角下的驱动因素和阻碍因素

摘要尽管元宇宙对旅游业及其营销的变革性影响已经被广泛讨论，但人们对元宇宙在旅游营销中的作用知之甚少。在本研究中，对来自多个类别的19位具有代表性的元宇宙旅游利益相关者进行了深入采访。基于目的地竞争力和利益相关者理论的修正概念模型，本研究揭示了推动元宇宙旅游发展的因素是规划和管理；经济、社会文化和技术因素；以及认可和接受，而障碍主要来自政府、行业、游客、当地社区和教育机构。相应地，提供了理论和实践贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.