Adventures in the metaverse

Q2 Business, Management and Accounting

Journal of Business Strategy Pub Date : 2022-06-28 DOI:10.1108/jbs-06-2022-0101

P. Hirsch

引用次数: 12

Abstract

Purpose This paper aims to highlight the reputation risks of doing business in the metaverse. Design/methodology/approach The viewpoint is a subjective review of the technical, economic and cultural underpinnings of the metaverse from a corporate perspective. Findings While still in its infancy, the metaverse poses some reputation risks inherited from the internet and social media as well as new risks of its own. Originality/value While there have been numerous examinations of the potential perils of the metaverse, to the best of the author’s knowledge, this viewpoint is one of the first to suggest an approach to dealing systematically with its reputation risks.

查看原文本刊更多论文

在超世界的冒险

本文旨在强调在元环境中开展业务的声誉风险。设计/方法论/方法该观点是从企业的角度对虚拟世界的技术、经济和文化基础进行的主观评价。虽然仍处于起步阶段，但虚拟世界带来了一些声誉风险，这些风险继承自互联网和社交媒体，以及它自己的新风险。原创性/价值虽然已经有很多关于虚拟世界潜在危险的研究，但就笔者所知，这一观点是第一个提出系统处理虚拟世界声誉风险的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Business Strategy Business, Management and Accounting-Management Information Systems

CiteScore

4.50

自引率

0.00%

发文量

期刊介绍： The Journal of Business Strategy publishes articles with a practical focus designed to help readers develop successful business strategies. Articles should say something new or different and may propose a unique perspective. They should not offer prescriptions to CEOs on how to manage, but rather be directed toward middle and senior managers at companies of all sizes and types, as well as consultants and academics who want to think about their businesses in new ways. Coverage: As one of the few journals dedicated to business strategy, JBS defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.