The effect of food festival quality on place attachment and destination recommendation intention through festival experience and festival satisfaction: The case of the Didim International Olive Festival

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2020-06-11 DOI:10.1080/15470148.2020.1775743

O. Çulha

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引用次数: 22

Abstract

Abstract This study explores empirically the effect of festival quality on place attachment and destination recommendation intentions through festival experience and festival satisfaction. A survey was conducted by using a self-administered questionnaire distributed to festival visitors at the third International Olive Festival organized in Didim, Turkey. Data from a convenience sample of participants, producing 186 usable questionnaires, was tested in a structural equation model. The findings demonstrated that the festival quality designed and provided by the festival organizer predicts festival experiences, which in turn significantly affects visitors’ festival satisfaction and destination recommendation intention. Satisfaction with the festival experience also significantly influences visitors’ attachment to the place and their destination recommendation intention. Festival visitors who are attached to the place tend to recommend it. The implications for festival organizers and the study’s limitations are also discussed.

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美食节质量通过节日体验和节日满意度对地点依恋和目的地推荐意向的影响——以迪迪姆国际橄榄节为例

摘要本研究通过节日体验和节日满意度实证研究了节日质量对地点依恋和目的地推荐意向的影响。在土耳其迪迪姆举办的第三届国际橄榄节上，通过向节日游客分发的自填问卷进行了一项调查。来自一个方便的参与者样本的数据，产生了186份可用的问卷，在结构方程模型中进行了测试。研究结果表明，节日组织者设计和提供的节日质量预测了节日体验，进而显著影响游客的节日满意度和目的地推荐意愿。对节日体验的满意度也会显著影响游客对这个地方的依恋和他们的目的地推荐意向。喜欢这个地方的节日游客倾向于推荐它。还讨论了对节日组织者的影响和研究的局限性。

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.