Striving for balance: women entrepreneurs in Brazil, their multiple gendered roles and Covid-19

IF 3.1 Q2 BUSINESS
Sukanya Ayatakshi-Endow, Jiselle Steele
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引用次数: 18

Abstract

Purpose: This paper aims to explore how women entrepreneurs in Brazil are managing their businesses and gendered role expectations at home in the context of Covid-19. Using the lenses of business-family interface theoretical construct, the paper seeks to explain how women are navigating the business and family commitments in the pandemic context. Design/methodology/approach: This paper adopts the interpretivist approach using Gioia methodology and 13 individual semi-structured interviews with women entrepreneurs in Rio De Janeiro, Brazil. Findings: The findings demonstrate that women implement numerous strategies including reliance on social relationships within the family, and externally, to manage the home-business expectations. The findings also reveal entrepreneurial resilience and adaptability in the face of a crisis that marks how women entrepreneurs navigate challenges in their entrepreneurial journeys. Originality/value: This paper contributes to the gender and entrepreneurship literature by giving greater visibility to women entrepreneurs in developing society in the context of the pandemic. This paper also demonstrates how negotiating gender roles can empower women entrepreneurs to challenge gendered norms. © 2021, Emerald Publishing Limited.
争取平衡:巴西女企业家,她们的多重性别角色和Covid-19
目的:本文旨在探讨在2019冠状病毒病背景下,巴西女企业家如何管理自己的企业和性别角色期望。利用企业-家庭界面理论结构的透镜,本文试图解释妇女如何在大流行背景下处理商业和家庭承诺。设计/方法/方法:本文采用解释主义方法,采用Gioia方法,并对巴西里约热内卢里约热内卢的女企业家进行了13次个人半结构化访谈。研究结果:研究结果表明,女性实施了许多策略,包括依赖家庭内部和外部的社会关系,以管理家庭业务的期望。研究结果还揭示了企业家在危机面前的韧性和适应性,这标志着女性企业家如何在创业之旅中应对挑战。原创性/价值:本文通过在大流行病背景下提高发展中社会中妇女企业家的可见度,对性别和创业文献作出贡献。本文还展示了性别角色谈判如何使女性企业家能够挑战性别规范。©2021,翡翠出版有限公司
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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