Web-Based E-Marketing Application for Balinese Art Studio

Wahyu Hardinugraha, Oka Sudana, Dwi Putra Githa
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引用次数: 1

Abstract

Balinese art and culture are unique because they may not be found in other regions. This uniqueness provides a characteristic and an attraction for foreign and domestic tourists visiting the island of Bali. The art studio is a place to provide traditional performing arts. The constraints experienced by art studios generally prevail in the manual marketing of art services, while the public or consumers experience problems ordering these performing arts services. E-Marketing is an online marketing medium with the help of the internet, which aims to expand the marketing of performing arts services without being limited by space and time. The method used in this study includes five main stages, namely, requirements analysis, system design, implementation, testing, and system maintenance. This research produces an E-Marketing Application for Sanggar Seni Bali with a website as the mediator. The Black Box test results show that all the system functionality components have been running successfully. The questionnaire analysis based on the answer scale percentage results shows that this application has been running well, responds according to the data needed, and is very suitable to be applied to people, especially those who need assistance in ordering traditional performing arts services. The implementation of this application will indirectly be a means of promoting traditional performing arts.
巴厘艺术工作室网络营销应用
巴厘岛的艺术和文化是独一无二的,因为它们可能在其他地区找不到。这种独特性为参观巴厘岛的国内外游客提供了一种特色和吸引力。艺术工作室是提供传统表演艺术的地方。艺术工作室所受到的限制普遍存在于艺术服务的人工营销中,而公众或消费者在订购这些表演艺术服务时则会遇到问题。E-Marketing是一种借助互联网的网络营销媒介,旨在不受空间和时间的限制,扩大表演艺术服务的营销。本研究使用的方法包括五个主要阶段,即需求分析、系统设计、实现、测试和系统维护。本研究以网站为中介,以峇里桑格森尼的网路行销应用为研究对象。黑盒测试结果表明,所有系统功能组件都已成功运行。基于回答量表百分比结果的问卷分析表明,该应用程序运行良好,根据需要的数据进行响应,非常适合应用于人们,特别是需要帮助订购传统表演艺术服务的人。这项申请的实施将间接地促进传统表演艺术的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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