Investment strategy development: does public service serve the investor well

Abstract

This study aimed to determine the investment index and its development strategies in Malang City, Indonesia. A descriptive quantitative approach was carried out using the ICOR formula. The results showed that the ICOR of Malang City had not reached the optimal index yet. Therefore, long-term investment is necessary to be done in Malang, considering that an additional lag in the ICOR causes the ICOR number to get closer to one. The results of this study could be utilised by the local government in developing a more comprehensive policy on investment in Malang. Furthermore, this research result also can be used by society to enlarge their knowledge before doing investment in Malang City.