Editor’s Remarks: Radio Downunder - New Zealand, Australia, and Radio’s Diversity

IF 1.2 Q3 COMMUNICATION
Anne F. MacLennan
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引用次数: 2

Abstract

This issue of the Journal of Radio & Audio Media features the symposium, “Radio Downunder” radio research with a focus on New Zealand and Australia edited by Rufus McEwan and Matt Mollgaard (McEwan & Mollgaard, 2021). The two countries’ radio broadcasting encompasses dual networks, major deregulation, community radio, language, and other considerations. In “Comparing Australian, British, Canadian, and U.S. Broadcasting: The 1934 Radio Reports Compiled by Australian Broadcasting Commissioner E.M.R. Couchman” Michael Socolow employs an historical approach with his research about May Couchman’s archival records about her travels through the United States, Canada, and finally to England. Socolow underscores that her role was not only omitted from history but also ignored by contemporaries. He explains that her recommendations that “A.B.C. pursue programs about ‘Aborigines or Half Castes’ in 1933” as well as her report on ABC management were ignored (Socolow, 2021, p. 101). An additional historical survey to the present in “Dollars and Listeners”: Revisiting the Great New Zealand Radio Experiment of Market Deregulation”, Rufus McEwan and Matt Mollgaard conclude thirty years after deregulation and responding to The Great New Zealand Radio Experiment that “commercial radio can thrive if through solid branding, multiplatform distribution, and a clear value proposition to both audiences and advertisers it can find an equilibrium that maximizes both ‘Dollars and Listeners’ (McEwan & Mollgaard, 2021, p. 177). Australian and New Zealand broadcasting to the Pacific is an ongoing “balancing act” of culture and audiences. “International Broadcasting Downunder: A Content Analysis of Organizational Submissions to the Review of Australian Broadcasting Services in the Asia Pacific” by Andrew M. Clark investigates using a content analysis of organizational submissions to the Review of Australian Broadcasting Services in the Asia Pacific, which allows for a study of Radio New Zealand International and Radio Australia’s efforts to reach audiences throughout the Pacific region (Clark, 2021). Clark concludes, “The battle for the hearts and minds of audiences throughout the region is not lessening, if JOURNAL OF RADIO & AUDIO MEDIA 2021, VOL. 28, NO. 1, 1–4 https://doi.org/10.1080/19376529.2021.1917925
编者的评论:电台下-新西兰,澳大利亚和电台的多样性
这一期的《无线电与音频媒体杂志》专题讨论会,“无线电下行”无线电研究,重点是新西兰和澳大利亚,由Rufus McEwan和Matt Mollgaard编辑(McEwan和Mollgaard, 2021)。两国的无线电广播包括双重网络、重大放松管制、社区广播、语言和其他考虑。在《比较澳大利亚、英国、加拿大和美国的广播:澳大利亚广播专员E.M.R. Couchman编写的1934年广播报告》一书中,Michael Socolow采用了一种历史的方法,研究了May Couchman的档案记录,记录了她在美国、加拿大、最后到英国的旅行。索科洛强调,她的角色不仅被历史忽略,而且被同时代的人所忽视。他解释说,她的建议是“A.B.C.”关于“土著人或半种姓”的节目,以及她关于ABC管理的报告都被忽视了(Socolow, 2021, p. 101)。对“美元与听众”的另一项历史调查:在放松管制30年后,鲁弗斯·麦克万和马特·莫尔加德总结道:“如果通过稳固的品牌、多平台分销以及对受众和广告商的明确价值主张,商业广播可以蓬勃发展,它可以找到一种平衡,使‘美元和听众’最大化(麦克万和莫尔加德,2021年,第177)。”澳大利亚和新西兰对太平洋地区的广播是文化和观众之间持续的“平衡行为”。安德鲁·m·克拉克(Andrew M. Clark)的《国际广播:亚太地区澳大利亚广播服务评论组织意见书的内容分析》利用对亚太地区澳大利亚广播服务评论组织意见书的内容分析进行了调查,从而研究了新西兰国际广播电台和澳大利亚广播电台在整个太平洋地区吸引观众的努力(克拉克,2021年)。Clark总结道:“争夺整个地区听众的心灵和思想的战斗并没有减少,如果《广播与音频媒体杂志》2021年第28卷第1期。1,1 - 4 https://doi.org/10.1080/19376529.2021.1917925
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来源期刊
CiteScore
2.60
自引率
20.00%
发文量
27
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