The export strategy of the Spanish wine industry

IF 0.8 4区 农林科学 Q3 AGRICULTURE, MULTIDISCIPLINARY
J. Ferrer, Raúl Serrano, Silvia Abella, V. Pinilla, M. Maza
{"title":"The export strategy of the Spanish wine industry","authors":"J. Ferrer, Raúl Serrano, Silvia Abella, V. Pinilla, M. Maza","doi":"10.5424/sjar/2022203-18966","DOIUrl":null,"url":null,"abstract":"Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. \nArea of study: We used data collected from a survey comprising 339 Spanish wine-making companies \nMaterial and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity. \nMain results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature \nResearch highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options.","PeriodicalId":22182,"journal":{"name":"Spanish Journal of Agricultural Research","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Spanish Journal of Agricultural Research","FirstCategoryId":"97","ListUrlMain":"https://doi.org/10.5424/sjar/2022203-18966","RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0

Abstract

Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. Area of study: We used data collected from a survey comprising 339 Spanish wine-making companies Material and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity. Main results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature Research highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options.
西班牙葡萄酒行业的出口战略
研究目的:本研究分析了商业战略如何影响西班牙葡萄酒行业的出口绩效。近几十年来,西班牙一直是葡萄酒出口大幅增加的国家之一。研究领域:我们使用了从一项由339家西班牙酿酒公司组成的调查中收集的数据材料和方法:通过向PDO的所有独立酒庄发送调查和随后的电话进行实证分析,回复数量为339,占样本的14%。使用赫克曼方法,我们分析了决定出口和出口强度的变量。主要成果:西班牙公司成功地采用了不同的组合战略,以实现出口的集约化。这意味着,共同使用寻求效率(通过降低成本)同时为客户增加价值(通过创新和改进沟通流程和分销)的战略,可以提高公司的国际化程度。因此,本研究的结果为文献传统提出的战略选择增加了新的战略选择。研究强调:企业战略也会影响西班牙葡萄酒行业的出口绩效。为了在国际市场上发展壮大,公司可以结合使用不同的战略选择。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Spanish Journal of Agricultural Research
Spanish Journal of Agricultural Research 农林科学-农业综合
CiteScore
2.00
自引率
0.00%
发文量
60
审稿时长
6 months
期刊介绍: The Spanish Journal of Agricultural Research (SJAR) is a quarterly international journal that accepts research articles, reviews and short communications of content related to agriculture. Research articles and short communications must report original work not previously published in any language and not under consideration for publication elsewhere. The main aim of SJAR is to publish papers that report research findings on the following topics: agricultural economics; agricultural engineering; agricultural environment and ecology; animal breeding, genetics and reproduction; animal health and welfare; animal production; plant breeding, genetics and genetic resources; plant physiology; plant production (field and horticultural crops); plant protection; soil science; and water management.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信