J. Ferrer, Raúl Serrano, Silvia Abella, V. Pinilla, M. Maza
{"title":"The export strategy of the Spanish wine industry","authors":"J. Ferrer, Raúl Serrano, Silvia Abella, V. Pinilla, M. Maza","doi":"10.5424/sjar/2022203-18966","DOIUrl":null,"url":null,"abstract":"Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. \nArea of study: We used data collected from a survey comprising 339 Spanish wine-making companies \nMaterial and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity. \nMain results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature \nResearch highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options.","PeriodicalId":22182,"journal":{"name":"Spanish Journal of Agricultural Research","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Spanish Journal of Agricultural Research","FirstCategoryId":"97","ListUrlMain":"https://doi.org/10.5424/sjar/2022203-18966","RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports.
Area of study: We used data collected from a survey comprising 339 Spanish wine-making companies
Material and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity.
Main results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature
Research highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options.
期刊介绍:
The Spanish Journal of Agricultural Research (SJAR) is a quarterly international journal that accepts research articles, reviews and short communications of content related to agriculture. Research articles and short communications must report original work not previously published in any language and not under consideration for publication elsewhere.
The main aim of SJAR is to publish papers that report research findings on the following topics: agricultural economics; agricultural engineering; agricultural environment and ecology; animal breeding, genetics and reproduction; animal health and welfare; animal production; plant breeding, genetics and genetic resources; plant physiology; plant production (field and horticultural crops); plant protection; soil science; and water management.