Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Event and Festival Management Pub Date : 2022-06-10 DOI:10.1108/ijefm-02-2022-0016

Kosuke Takata, Kirstin Hallmann

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引用次数: 4

Abstract

PurposeThis study aimed to examine how sport fans' nostalgia influenced their revisit intention to stadiums. Using data collected during the Covid-19 pandemic, the study further analyzed the moderation effect of sport fans' match attendance on the relationship between nostalgia and revisit intention.Design/methodology/approachThe study used an online survey querying baseball and football fans in Japan (n = 863). These leagues completed their 2020 regular season with and without crowds due to the pandemic. Nostalgia was measured using three dimensions: sports team, environment and socialization. The model was tested using confirmatory factor analysis and structural equation modeling (SEM). Multigroup SEM also investigated the moderating effect of match attendance in 2020.FindingsIn the proposed model, nostalgia for sport teams significantly influenced sport fans' intention to revisit stadiums. Nostalgia for sport teams encouraged fans who attended live sport matches during the pandemic more than fans who did not attend the live matches. Nostalgia for sport environment and socialization did not significantly affect sport fans' intentional behavior. However, the results revealed that non-attending fans were stimulated to return to stadiums by nostalgia for the environment.Originality/valueThis study examined the individual impacts of the sport fans' nostalgia dimensions. These nostalgia dimensions were omitted in previous studies. Our findings and proposed model may be used by practitioners in sports teams and leagues to deal with fans' perceived loss of the sport during the Covid-19 pandemic.

查看原文本刊更多论文

2019冠状病毒病大流行期间体育迷的怀旧和重返体育场的意图

目的本研究旨在探讨体育迷的怀旧情绪如何影响他们重返体育场的意愿。利用新冠肺炎大流行期间收集的数据，该研究进一步分析了体育迷的比赛出席率对怀旧和重游意图之间关系的调节作用。设计/方法/方法这项研究使用了一项在线调查，询问了日本的棒球和足球迷（n=863）。由于疫情，这些联赛在有观众和没有观众的情况下完成了2020年常规赛。怀旧情绪的测量采用三个维度：运动队、环境和社会化。采用验证性因子分析和结构方程模型（SEM）对模型进行了检验。多组SEM还调查了2020年比赛上座率的调节效应。发现在所提出的模型中，对运动队的怀旧情绪显著影响了体育迷重新访问体育场的意愿。对运动队的怀念比没有参加现场比赛的球迷更能鼓励在疫情期间参加现场体育比赛的球迷。对体育环境和社会化的怀念对体育迷的意向行为没有显著影响。然而，结果显示，未参加比赛的球迷因对环境的怀念而被刺激回到体育场。原创性/价值本研究考察了体育迷怀旧维度的个体影响。这些怀旧维度在之前的研究中被忽略了。我们的研究结果和提出的模型可供运动队和联盟的从业者使用，以应对新冠肺炎大流行期间球迷对这项运动的感知损失。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Event and Festival Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

13.60%

发文量

期刊介绍： The International Journal of Event and Festival Management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. The double-blind peer-reviewed journal will cover events management issues ranging in scope from small festivals, business and special events to mega events such as the Olympics. Articles will be sourced from all disciplinary perspectives and a multi-disciplinary research approach is encouraged.