Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2021-03-10 DOI:10.1080/15332861.2021.1891517

Preeti Tak, Mansi Gupta

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引用次数: 26

Abstract

Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions were conducted which helped in identifying important mobile app attributes. Further, a quantitative study was carried out to test the conceptual model. A second-order construct was employed to measure consumer engagement. Hypotheses were tested by employing structural equation modeling. Analysis reveals that visual, information and collaboration design influence consumer engagement with the travel mobile app. Furthermore, the results point that consumer behavioral intentions to use travel mobile app is positively impacted by consumer engagement. The findings of this study may provide relevant managerial implications which the marketers may employ to leverage the attributes of travel mobile app to engage with consumers and build long term relationship.

查看原文本刊更多论文

考察旅游移动应用程序的属性及其对消费者参与度的影响：S-O-R框架的应用

本研究以刺激-有机体-反应理论为理论框架，考察了移动应用属性在影响消费者参与方面的作用，并特别关注了旅游类移动应用。该研究进一步调查了消费者参与在决定消费者使用旅游应用的行为意图方面的作用。作为定性研究的一部分，进行了焦点小组讨论，这有助于确定重要的移动应用属性。进一步，对概念模型进行了定量研究。采用二阶结构来测量消费者参与。采用结构方程模型对假设进行检验。分析表明，视觉设计、信息设计和协作设计影响消费者对旅游手机应用的参与。此外，研究结果表明，消费者参与对消费者使用旅游手机应用的行为意愿有积极的影响。本研究的发现可以为营销人员提供相关的管理启示，以利用旅游移动应用程序的属性与消费者互动并建立长期关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.