Political Crowdfunding and Campaigning on GoFundMe

IF 0.8 Q3 COMMUNICATION

Canadian Journal of Communication Pub Date : 2021-11-30 DOI:10.22230/cjc.2021v46n4a3935

G. Elmer, Sabrina Ward-Kimola

{"title":"Political Crowdfunding and Campaigning on GoFundMe","authors":"G. Elmer, Sabrina Ward-Kimola","doi":"10.22230/cjc.2021v46n4a3935","DOIUrl":null,"url":null,"abstract":"Background: What does the Canadian use of GoFundMe tell us about the role of non-party campaigners in contemporary election campaigning? \nAnalysis: Within the context of the 2019 Canadian federal election, this article examines how GoFundMe has been used as a platform for fundraising by fringe and populist political voices online. \nConclusion and implications: The crowdfunding platform GoFundMe has been leveraged to meet political goals both within and outside of traditional, party-centred, political fundraising setups. The mobilization of GoFundMe’s crowdfunding tools in the 2019 federal election presented an opportune space for the financialization of political goals reflecting right-wing populist ideas.\nContexte : Que nous dit l’utilisation de GoFundMe sur le rôle de campagnistes sans affiliation à un parti lors de campagnes électorales contemporaines au Canada?\nAnalyse : Cet article examine comment des voix politiques marginales et populistes ont utilisé GoFundMe comme plateforme pour effectuer des levées de fonds pendant l’élection fédérale canadienne de 2019.\nConclusion et implications : La plateforme de sociofinancement GoFundMe a été exploitée pour atteindre des objectifs politiques dans le cadre de processus traditionnels de levées de fonds centrées sur les partis et au-delà de ce cadre. Les outils de sociofinancement fournis par GoFundMe pendant la campagne fédérale de 2019 ont créé un espace propice au financement d’objectifs politiques reflétant des idées populistes de droite.","PeriodicalId":45663,"journal":{"name":"Canadian Journal of Communication","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Canadian Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22230/cjc.2021v46n4a3935","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Background: What does the Canadian use of GoFundMe tell us about the role of non-party campaigners in contemporary election campaigning? Analysis: Within the context of the 2019 Canadian federal election, this article examines how GoFundMe has been used as a platform for fundraising by fringe and populist political voices online. Conclusion and implications: The crowdfunding platform GoFundMe has been leveraged to meet political goals both within and outside of traditional, party-centred, political fundraising setups. The mobilization of GoFundMe’s crowdfunding tools in the 2019 federal election presented an opportune space for the financialization of political goals reflecting right-wing populist ideas. Contexte : Que nous dit l’utilisation de GoFundMe sur le rôle de campagnistes sans affiliation à un parti lors de campagnes électorales contemporaines au Canada? Analyse : Cet article examine comment des voix politiques marginales et populistes ont utilisé GoFundMe comme plateforme pour effectuer des levées de fonds pendant l’élection fédérale canadienne de 2019. Conclusion et implications : La plateforme de sociofinancement GoFundMe a été exploitée pour atteindre des objectifs politiques dans le cadre de processus traditionnels de levées de fonds centrées sur les partis et au-delà de ce cadre. Les outils de sociofinancement fournis par GoFundMe pendant la campagne fédérale de 2019 ont créé un espace propice au financement d’objectifs politiques reflétant des idées populistes de droite.

查看原文本刊更多论文

GoFundMe上的政治众筹和竞选活动

背景：加拿大使用GoFundMe告诉我们非政党竞选者在当代选举竞选中的作用是什么？分析：在2019年加拿大联邦选举的背景下，本文探讨了GoFundMe如何被边缘和民粹主义政治声音在线用作筹款平台。结论和影响：众筹平台GoFundMe已被杠杆化，以满足传统、以政党为中心、政治筹款设置内外的政治目标。2019年联邦选举中GoFundMe众筹工具的动员为反映右翼民粹主义思想的政治目标的金融化提供了一个及时的空间。背景：GoFundMe的使用告诉我们，在加拿大当代竞选活动中，无党派乡村主义者的角色是什么？分析：本文探讨了边缘和民粹主义政治声音如何在2019年加拿大联邦选举期间利用GoFundMe作为筹款平台。结论和影响：GoFundMe众筹平台被用于在传统的以政党为中心的筹款过程中实现政治目标。GoFundMe在2019年联邦竞选期间提供的社会融资工具为反映右翼民粹主义思想的政治目标融资创造了空间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Canadian Journal of Communication COMMUNICATION-

CiteScore

0.80

自引率

20.00%

发文量

期刊介绍： The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.