Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

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Journal of Marketing Channels Pub Date : 2020-01-02 DOI:10.1080/1046669X.2019.1700868

Işık Özge Yumurtacı Hüseyinoğlu, H. Kotzab, Kübra Göksu Köstepen, Tilo F. Halaszovich

引用次数: 2

Abstract

Abstract Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.

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评估消费者在杂货购物中的物流功能:来自新兴市场的证据

摘要消费者物流(Consumer logistics, CL)，侧重于消费者在以消费为目的的商品从获取点到处置点的物流处理过程中所起的作用。本研究的目的是测试和验证由Bahn、Granzin和Tokman引入的CL量表，该量表在以前未开发的国家环境中用于杂货购物，即土耳其。我们的研究结果显示，与Bahn等人相比，只有六个CL功能:信息搜索、运输管理和材料处理、存储管理和库存需求评估、应急库存操作和产品获取、家庭内部沟通和相互依赖的运输操作。这六个CL功能更适用于新兴市场，如土耳其。这些发现在我们样本中不同的社会人口特征中是一致的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.

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