Community-based strategies for combating misinformation: Learning from a popular culture fandom

Abstract

Through the lens of one of the fastest-growing international fandoms, this study explores everyday misinformation in the context of networked online environments. Findings show that fans experience a range of misinformation, similar to what we see in other political, health, or crisis contexts. However, the strong sense of community and shared purpose of the group is the basis for effective grassroot efforts and strategies to build collective resilience to misinformation, which offer a model for combating misinformation in ways that move beyond the individual context to incorporate shared community values and tactics.