Market Orientation, Innovativeness and Competitive Advantage: Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector

IF 2.1 Q3 BUSINESS

Journal of African Business Pub Date : 2022-05-22 DOI:10.1080/15228916.2022.2079871

B. Doucouré, Assane Diagne

引用次数: 3

Abstract

ABSTRACT The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 105 women entrepreneurs. The results show that market orientation influences competitive advantage only when it is bundled together with innovativeness as an internal complementary resource.

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市场导向、创新与竞争优势:塞内加尔农业食品部门女企业家的经验洞察

摘要本文运用资源基础理论和动态能力视角，探讨市场导向与创新能力之间是否相互作用，从而产生获得可持续竞争优势的动态能力。建立了结构方程模型来解释市场导向、创新能力和竞争优势之间的复杂关系。为了验证这一假设，本研究对105名女企业家的调查数据使用了偏最小二乘法。研究结果表明，市场导向只有与创新作为一种内部互补资源捆绑在一起时才会对竞争优势产生影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of African Business BUSINESS-

CiteScore

4.60

自引率

10.50%

发文量

期刊介绍： Journal of African Business is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa. Particularly, JAB welcomes qualitative and quantitative research papers. JAB is not, however, limited to African-based empirical studies. It searches for various contributions, including those based on countries outside Africa that address issues relevant to African business. Targeted toward academics, policymakers, consultants, and executives, JAB features the latest theoretical developments and cutting-edge research that challenge established beliefs and paradigms and offer alternative ways to cope with the endless change in the business world. Covered areas: Accounting; Agribusiness Management and Policy; Business Law; Economics and Development Policy; Entrepreneurship and Family Business; Finance; Global Business; Human Resource Management; Information and Communications Technology (ICT); Labor Relations; Marketing; Management Information Systems (MIS); Non-Profit Management; Operations and Supply Chain Management; Organizational Behavior and Theory; Organizational Development; Service Management; Small Business Management; Social Responsibility and Ethics; Strategic Management Policy; Technology and Innovation Management; Tourism and Hospitality Management; Transportation and Logistics

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