A. Sultoni, Muhammad Prasha Risfi Silitonga, H. Purba
{"title":"The Fuzzy AHP Method Approach is the Basis for Awarding Sales Marketing for the Achievements of Trading Companies","authors":"A. Sultoni, Muhammad Prasha Risfi Silitonga, H. Purba","doi":"10.14445/23499362/IJIE-V5I3P102","DOIUrl":null,"url":null,"abstract":"The success for every company from many field of businesses is depend from their work values. In various type of companies, strategies and performance of marketing division have a large influence in addition to quality, service, productivity etc. The purpose of this study is to know the marketing performance based on weighting criteria on Performance Evaluation with Fuzzy AHP method. In addition, it also aims to determine the rewards given by the company to achievement achieved based on weighting criteria based on performance appraisal. The data collection process in this study consists of four sources, namely interviews, direct observations, external data and literary sources. The Marketing performance evaluation process in this study carried out using the Fuzzy AHP method in two subcriteria groups, namely “Performance” and “Behavior”. The CR (Consistent Ratio) value of two selected criterion groups is CR group ≤ 0.1 (“Performance” = 0.058; “Behavior” = 0.057), so the data in the questionnaire is consistent Multiplication of weighting criteria with local weighting criteria, so that the global weighting sub-criteria can be obtained. Giving gifts to marketing has a positive impact on marketing performance.","PeriodicalId":54953,"journal":{"name":"International Journal of Industrial Engineering-Theory Applications and Practice","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2018-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Industrial Engineering-Theory Applications and Practice","FirstCategoryId":"5","ListUrlMain":"https://doi.org/10.14445/23499362/IJIE-V5I3P102","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ENGINEERING, INDUSTRIAL","Score":null,"Total":0}
引用次数: 0
Abstract
The success for every company from many field of businesses is depend from their work values. In various type of companies, strategies and performance of marketing division have a large influence in addition to quality, service, productivity etc. The purpose of this study is to know the marketing performance based on weighting criteria on Performance Evaluation with Fuzzy AHP method. In addition, it also aims to determine the rewards given by the company to achievement achieved based on weighting criteria based on performance appraisal. The data collection process in this study consists of four sources, namely interviews, direct observations, external data and literary sources. The Marketing performance evaluation process in this study carried out using the Fuzzy AHP method in two subcriteria groups, namely “Performance” and “Behavior”. The CR (Consistent Ratio) value of two selected criterion groups is CR group ≤ 0.1 (“Performance” = 0.058; “Behavior” = 0.057), so the data in the questionnaire is consistent Multiplication of weighting criteria with local weighting criteria, so that the global weighting sub-criteria can be obtained. Giving gifts to marketing has a positive impact on marketing performance.
期刊介绍:
The journal emphasizes use of engineering design and analysis and strives to maintain a balance between research and application. The journal covers all aspects of industrial engineering, particularly: Data mining and Computational Intelligence; Production Planning and Control; Operation Research; Service Engineering (Healthcare, etc.); Sustainability (Energy, Environment, etc.); Information Systems and Technology; Management of Technology; Manufacturing; Work Measurement, Human Factors and Ergonomics; Quality, Reliability, Maintenance Engineering; Supply Chain Management; Logistics and Material Handling; Product Design and Development; Statistical Analysis; Modelling and Simulation; Homeland Security (Defense, Disaster Preparedeness, etc.)