Dear DTCA, Please Don’t Deceive Me, Don’t Play on My Fantasy

BioethiqueOnline Pub Date : 2018-03-27 DOI:10.7202/1044293AR

J. Bélisle-Pipon

引用次数: 1

Abstract

In the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient who is subject to drug advertising, by integrating into the stanzas the main ethical issues raised by advertising.

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亲爱的DTCA，请不要欺骗我，不要玩我的幻想

面对药品广告，我们该怎么办？直接面向消费者的广告（DTCA）是为了通过客观地展示产品而有益，还是他们试图让我们相信他们的产品显然是好的？通过这首歌，我们的目标是通过将广告引发的主要道德问题融入诗歌中，来体验一个受药物广告影响的患者的经历。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

BioethiqueOnline

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： The Canadian Journal of Bioethics is a peer-reviewed, bilingual (French and English), international, open access academic journal that publishes theoretical, conceptual and empirical research in bioethics. The aim of the journal is to provide a space for the publication of high quality and thought provoking bioethics scholarship of diverse forms (e.g., articles, commentaries, book reviews, editorials, debate pieces, case studies) and from across the full range of specialties in the field (e.g., clinical ethics, research ethics, public health ethics, technology ethics, professional ethics). The journal welcomes submissions that might not otherwise be publishable in US or European bioethics journals because of the language (e.g., in French), jurisdictional context (e.g., specific national issues or cases), form or subject matter (e.g., using diverse theoretical frameworks or applying novel methods).