{"title":"Examining the Link between the Theory of Planned Behavior and Bushmeat Consumption in Ghana","authors":"R. Bannor, H. Oppong-Kyeremeh, John K. M. Kuwornu","doi":"10.1080/10549811.2021.1944881","DOIUrl":null,"url":null,"abstract":"ABSTRACT The study explored consumer segments in the bushmeat market and examined the influence of the constructs of the Theory of Planned Behavior and demographic characteristics on the consumption of bushmeat in Ghana using data obtained from 400 respondents across the three main ecological zones of Ghana, namely, the High Forest Zone, the Transitional Zone and the Savannah Zone. The Cragg’s Double Hurdle model was used to examine the influence of the constructs of the Theory of Planned Behavior on bushmeat consumption, and cluster analysis was used to examine the consumer segments. The results revealed that various factors relating to the Theory of Planned Behavior influenced bushmeat consumption and the quantity consumed differently. Specifically, the fear of contracting diseases and poisoning, nutrition, taste, the type of job of an individual and the availability of bushmeat positively influenced the consumption of bushmeat. In contrast, religion and price influenced bushmeat consumption negatively. Whereas the fear of disease influences the quantity consumed negatively, the nutrition value of bushmeat and chop bar as the source ofbushmeat positively influenced the quantity consumed. Age negatively influenced the decision to consume bush meat, whereas household size influenced the decision positively.","PeriodicalId":54313,"journal":{"name":"Journal of Sustainable Forestry","volume":"41 1","pages":"745 - 767"},"PeriodicalIF":1.2000,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10549811.2021.1944881","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sustainable Forestry","FirstCategoryId":"93","ListUrlMain":"https://doi.org/10.1080/10549811.2021.1944881","RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FORESTRY","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT The study explored consumer segments in the bushmeat market and examined the influence of the constructs of the Theory of Planned Behavior and demographic characteristics on the consumption of bushmeat in Ghana using data obtained from 400 respondents across the three main ecological zones of Ghana, namely, the High Forest Zone, the Transitional Zone and the Savannah Zone. The Cragg’s Double Hurdle model was used to examine the influence of the constructs of the Theory of Planned Behavior on bushmeat consumption, and cluster analysis was used to examine the consumer segments. The results revealed that various factors relating to the Theory of Planned Behavior influenced bushmeat consumption and the quantity consumed differently. Specifically, the fear of contracting diseases and poisoning, nutrition, taste, the type of job of an individual and the availability of bushmeat positively influenced the consumption of bushmeat. In contrast, religion and price influenced bushmeat consumption negatively. Whereas the fear of disease influences the quantity consumed negatively, the nutrition value of bushmeat and chop bar as the source ofbushmeat positively influenced the quantity consumed. Age negatively influenced the decision to consume bush meat, whereas household size influenced the decision positively.
期刊介绍:
Journal of Sustainable Forestry publishes peer-reviewed, original research on forest science. While the emphasis is on sustainable use of forest products and services, the journal covers a wide range of topics from the underlying biology and ecology of forests to the social, economic and policy aspects of forestry. Short communications and review papers that provide a clear theoretical, conceptual or methodological contribution to the existing literature are also included in the journal.
Common topics covered in the Journal of Sustainable Forestry include:
• Ecology, management, recreation, restoration and silvicultural systems of all forest types, including urban forests
• All aspects of forest biology, including ecophysiology, entomology, pathology, genetics, tree breeding, and biotechnology
• Wood properties, forest biomass, bioenergy, and carbon sequestration
• Simulation modeling, inventory, quantitative methods, and remote sensing
• Environmental pollution, fire and climate change impacts, and adaptation and mitigation in forests
• Forest engineering, economics, human dimensions, natural resource policy, and planning
Journal of Sustainable Forestry provides an international forum for dialogue between research scientists, forest managers, economists and policy and decision makers who share the common vision of the sustainable use of natural resources.