Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2022-06-15 DOI:10.1080/1062726X.2022.2071273

Hyejoon Rim, Hao Xu, Chuqing Dong

引用次数: 5

Abstract

ABSTRACT Drawing from balance theory, this study examines how publics respond to CSA in terms of their identification with the company and attitude toward the company depending on their balanced state and preexisting company attitude valence. Using real companies, two online experiments were employed by replicating different social issues: abortion and gun legislation. The results showed a greater degree of consumer-company identification and company attitude changes, respectively, when people experience an imbalanced state than a balanced state. The study also showed that control mutuality perception weakened such interactions, suggesting the role of equated bilateral relationships in how publics restore the balanced state. Theoretical and practical implications were discussed.

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三合一的公众-公司-问题关系与公众对企业社会倡导的反应:一个平衡理论的应用

摘要本研究从平衡理论出发，考察了公众在平衡状态和既存公司态度效价的影响下，对公司认同和公司态度的反应。利用真实的公司，两个在线实验被用来复制不同的社会问题:堕胎和枪支立法。结果显示，当人们经历不平衡状态时，消费者对公司的认同程度和公司态度的变化程度分别大于平衡状态。该研究还表明，控制相互关系的感知削弱了这种互动，表明平等的双边关系在公众如何恢复平衡状态中的作用。讨论了理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.