Method for Assessing Effectiveness of Company Digital Transformation: Integrated approach

Abstract

The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.