Mapping the TQM implementation approaches and their impact on realizing leadership in Indian tyre manufacturing industry

IF 3.8 Q2 MANAGEMENT

TQM Journal Pub Date : 2023-08-21 DOI:10.1108/tqm-08-2022-0258

Vimal Kumar, Ankesh Mittal, Pratima Verma, J. Antony

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引用次数: 1

Abstract

PurposeThis paper attempts to investigate the approaches used for implementing total quality management (TQM) practices and study its impact on ABC India Limited (Name changed), a tyre manufacturing industry for realizing leadership in the Indian market. The other objectives are to explore the key issues faced by the company before TQM and study the benefits achieved after TQM implementation.Design/methodology/approachA conceptual case study research methodology has been utilized in this paper. The industry was facing some major business challenges such as low productivity, financial issues and low market presence since 1996. To overcome these issues, the top management of the industry adopted TQM as a business improvement tool and started its implementation in 2008.FindingsA good number of improvement initiatives under four TQM approaches such as management approach, development approach, improvement approach and involvement approach were performed systematically and strategically. As a result of the successful implementation of TQM initiatives, the industry received the most prestigious quality award namely Deming Prize in 2017.Research limitations/implicationsWith the implementation of the TQM philosophy in the industry, it gained the top market position, the customer satisfaction score increased from 75 to 81, market presence increased from 7.2% to 26.3% and the percentage participation of employees increased by 73.5% within a period from 2009 to 2016.Originality/valueThe novelty of this research is to consider a case-based approach that will be helpful in promoting the utilization of the TQM philosophy in other industries for gaining competitive advantages.

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映射TQM实施方法及其对实现印度轮胎制造业领先地位的影响

目的本文试图研究实施全面质量管理（TQM）实践的方法，并研究其对ABC印度有限公司（更名）的影响，该公司是一家轮胎制造业，旨在实现在印度市场的领先地位。另一个目标是探索公司在全面质量管理之前面临的关键问题，并研究实施全面质量管理后取得的效益。设计/方法论/方法本文采用了概念性案例研究方法。自1996年以来，该行业面临着一些重大的商业挑战，如生产率低、财务问题和市场份额低。为了克服这些问题，行业高层采用TQM作为业务改进工具，并于2008年开始实施。在管理方法、发展方法、改进方法和参与方法四种TQM方法下，系统地、战略性地实施了大量改进举措。由于全面质量管理举措的成功实施，该行业在2017年获得了最负盛名的质量奖，即德明奖。研究局限性/含义随着全面质量管理理念在行业中的实施，它获得了最高的市场地位，客户满意度得分从75分提高到81分，从2009年到2016年，市场占有率从7.2%增加到26.3%，员工参与率增加了73.5%。原创性/价值本研究的新颖之处在于考虑了一种基于案例的方法，这将有助于促进TQM哲学在其他行业的应用，以获得竞争优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

TQM Journal Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

9.10

自引率

0.00%

发文量

114

期刊介绍： Commitment to quality is essential if companies are to succeed in a commercial environment which will be virtually unrecognizable in less than a decade. Changing attitudes, changing perspectives and changing priorities will revolutionise the structure and philosophy of future business practice - and TQM will be at the heart of that metamorphosis. All aspects of preparing for, developing, introducing, managing and evaluating TQM initiatives.