Perception in cultural heritage tourism: an analysis of tourists to the Beijing-Hangzhou Grand Canal, China

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2023-06-18 DOI:10.1080/14766825.2023.2222693

Shuying Zhang, Jia-ming Liu, Tao Pei, Chung-Shing Chan, C. Gao, Bin Meng

引用次数: 1

Abstract

ABSTRACT Based on two on-site questionnaire surveys in the Beijing-Hangzhou Grand Canal, this study identifies the constructs of tourists’ perception by exploratory factor analysis, and proposes a relationship model. Then the complex relationships are explored by structural equation modelling. The results suggest heritage attraction and cultural experience positively affect tourists’ attitude towards heritage protection, while cultural experience, service facilities and market conditions positively affect tourists’ preference of tourism development. More importantly, tourists’ attitude towards heritage protection positively affects preference of tourism development, and they affect satisfaction positively. This study offers suggestions for rationally optimizing management and promoting cultural heritage tourism development.

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文化遗产旅游中的感知:对京杭大运河游客的分析

摘要本研究基于两次京杭大运河现场问卷调查，运用探索性因子分析方法对京杭大运河游客感知的构成要素进行识别，并提出关系模型。然后利用结构方程模型探讨了两者之间的复杂关系。结果表明，遗产吸引力和文化体验正向影响游客对遗产保护的态度，文化体验、服务设施和市场条件正向影响游客对旅游开发的偏好。更重要的是，游客对遗产保护的态度正向影响旅游开发偏好，并正向影响满意度。为合理优化管理，促进文化遗产旅游的发展提供建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives