Issues of employment portfolios in Japanese retail businesses

IF 0.7

Journal of Marketing Channels Pub Date : 2018-10-02 DOI:10.1080/1046669X.2019.1658018

Mitsutoshi Hirano

引用次数: 1

Abstract

Abstract The employment portfolio of Japanese retail businesses is composed of regular employees and part-time workers. Even though part-time workers are assigned to significant jobs, their wages tend to be lower than those of regular employees. However, the job satisfaction and motivation of part-time workers are not low. This article aims to consider why part-time workers have a positive attitude toward their jobs. Data were collected from part-time workers of retail businesses (n = 1133). The specific focus is on two groups: part-time workers compared to regular employees and part-time workers compared to other part-time workers. Results showed that the group compared to part-time workers had more positive job attitude than others. From the point of view of social comparison, the job attitude of part-time workers may differ depending on the choice of who they compare themselves against. The implications of the findings and directions for future research are discussed.

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日本零售企业的就业组合问题

摘要日本零售企业的就业组合由正式员工和兼职员工组成。即使兼职工人被分配到重要的工作岗位，他们的工资往往低于正式员工。然而，非全日制工作者的工作满意度和工作积极性并不低。本文旨在探讨为什么兼职员工对自己的工作持积极态度。数据来自零售企业的兼职工人（n = 1133）。具体重点放在两个群体上：与正式员工相比的兼职工人和与其他兼职工人相比的兼职员工。结果显示，与兼职员工相比，该组员工的工作态度比其他人更积极。从社会比较的角度来看，兼职工人的工作态度可能会因他们与谁进行比较的选择而有所不同。讨论了研究结果的含义和未来研究的方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.