Business Modeling for Resilient Destination Development: A Multi-Method Approach for the Case of Destination Franconia, Germany

Abstract

ABSTRACT Crises, such as the COVID-19 pandemic, can be an opportunity to re-think destination business models. Developing resilience can guide destinations through times of uncertainty and into innovative transformation. This study was a multi-method approach, in which exploratory interviews and the Delphi survey were vital for understanding multi-stakeholder involvement. This case study on Destination Franconia investigated the changes during the COVID-19 pandemic while considering the factors involved in developing a resilient destination business model. The results highlighted a mix of established values and innovations in business models, which included a “bounce-forward” ability, a resilience approach that accounted for continuous adaptation to disturbances and crises. Our findings showed that raising awareness through sharing information and a common destination strategy were essential to promote destination resilience. Finally, we introduced a threefold understanding of resilient destination development as change-driver, target, and competence.