A Conceptual Framework for Essential Oils Marketing: A Systems Approach

International Journal on Food System Dynamics Pub Date : 2019-08-23 DOI:10.18461/IJFSD.V10I4.26

Ernaning Widiaswanti, P. Pratikto, C. Cahyani, I. Tama

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引用次数: 0

Abstract

Essential oils have a high economic value because of their utilities as perfumes, food flavors, and medicinal raw materials. Indonesia is one of the countries producing and exporting essential oils in the world, although the development of Indonesian essential oils industry has not been able to meet global demand. The main problem of Indonesian essential oils marketing is the fluctuating in price. Some research conducted only focus on certain factors that influence the dynamics of Indonesian essential oils prices, but no researches have integrated factors that influence the dynamics. An integrated model, in which all variables that influence the dynamics of Indonesian essential oils prices are illustrated in a relationship between variables, will help policy makers to understand the system better. This research uses a systems dynamic approach, a conceptual framework that has been developed to show various factors that have an impact on fluctuating prices of Indonesian essential oils. A causal loop diagram is developed based on literature review and statistical analysis, while regression analysis is used to validate the framework. The Causal loop diagram illustrates the reciprocal relationship between several variables that affect the dynamics of fluctuating prices of essential oils. This framework can be used as a basis for further research related to the development of the essential oils agro‐industry.

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精油营销的概念框架:系统方法

精油具有很高的经济价值，因为它们可以用作香水、食品香料和药用原料。印度尼西亚是世界上精油生产和出口大国之一，但其精油产业的发展还不能满足全球需求。印尼精油营销的主要问题是价格波动。一些研究只关注影响印尼精油价格动态的某些因素，但没有研究综合影响动态的因素。综合模型，其中所有影响印尼精油价格动态的变量都以变量之间的关系来说明，将有助于决策者更好地了解该系统。本研究采用了系统动态方法，这是一个已开发的概念框架，用于显示影响印度尼西亚精油价格波动的各种因素。在文献回顾和统计分析的基础上，建立了因果循环图，并使用回归分析对框架进行验证。因果循环图说明了影响精油价格波动动态的几个变量之间的相互关系。该框架可作为进一步研究精油农用工业发展的基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal on Food System Dynamics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.