{"title":"Social and environmental nudges and water usage: Evidence from a field experiment in Iran","authors":"Mehdi Feizi , Navideh Khatabiroudi","doi":"10.1016/j.wre.2023.100223","DOIUrl":null,"url":null,"abstract":"<div><p>We nudged households in Torbat Heydarieh, a city in Iran, with social comparison and public environmental messages to decrease water consumption. In the former treatment, we provided subjects with their actual water consumption compared to their neighborhood’s minimum and average consumption. In the latter one, we illustrated some facts about the water crisis in Iran and each individual’s potential role in dropping it. We also incorporated perceptions and attitudes of our subjects on water consumption, extracted from our survey, to control for their possible impacts. Our results show that the social comparison nudge lessens the daily water usage of each family member by about 30 percent. In contrast, a nudge with public environmental messages does not have any effect.</p></div>","PeriodicalId":48644,"journal":{"name":"Water Resources and Economics","volume":"42 ","pages":"Article 100223"},"PeriodicalIF":2.3000,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Water Resources and Economics","FirstCategoryId":"93","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212428423000087","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
We nudged households in Torbat Heydarieh, a city in Iran, with social comparison and public environmental messages to decrease water consumption. In the former treatment, we provided subjects with their actual water consumption compared to their neighborhood’s minimum and average consumption. In the latter one, we illustrated some facts about the water crisis in Iran and each individual’s potential role in dropping it. We also incorporated perceptions and attitudes of our subjects on water consumption, extracted from our survey, to control for their possible impacts. Our results show that the social comparison nudge lessens the daily water usage of each family member by about 30 percent. In contrast, a nudge with public environmental messages does not have any effect.
期刊介绍：
Water Resources and Economics is one of a series of specialist titles launched by the highly-regarded Water Research. For the purpose of sustainable water resources management, understanding the multiple connections and feedback mechanisms between water resources and the economy is crucial. Water Resources and Economics addresses the financial and economic dimensions associated with water resources use and governance, across different economic sectors like agriculture, energy, industry, shipping, recreation and urban and rural water supply, at local, regional and transboundary scale.
Topics of interest include (but are not restricted to) the economics of:
Aquatic ecosystem services-
Blue economy-
Climate change and flood risk management-
Climate smart agriculture-
Coastal management-
Droughts and water scarcity-
Environmental flows-
Eutrophication-
Food, water, energy nexus-
Groundwater management-
Hydropower generation-
Hydrological risks and uncertainties-
Marine resources-
Nature-based solutions-
Resource recovery-
River restoration-
Storm water harvesting-
Transboundary water allocation-
Urban water management-
Wastewater treatment-
Watershed management-
Water health risks-
Water pollution-
Water quality management-
Water security-
Water stress-
Water technology innovation.
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