Consent to Targeted Advertising

Q2 Social Sciences

European Business Law Review Pub Date : 2022-06-01 DOI:10.54648/eulr2022023

F. Galli, F. Lagioia, G. Sartor

引用次数: 0

Abstract

Targeted advertising in digital markets involves multiple actors collecting, exchanging, and processing personal data for the purpose of capturing users’ attention in online environments. This ecosystem has given rise to considerable adverse effects on individuals and society, resulting from mass surveillance, the manipulation of choices and opinions, and the spread of addictive or fake messages. Against this background, this article critically discusses the regulation of consent in online targeted advertising. To this end, we review EU laws and proposals and consider the extent to which a requirement of informed consent may provide effective consumer protection. On the basis of such an analysis, we make suggestions for possible avenues that may be pursued. Targeted advertising, data markets, informed consent, privacy and data protection, GDPR, consumer protection, Digital Services Act, Digital Markets Act, future regulation

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同意投放定向广告

数字市场中的目标广告涉及多个参与者收集、交换和处理个人数据，目的是在在线环境中捕捉用户的注意力。这种生态系统对个人和社会产生了相当大的不利影响，其原因包括大规模监控、对选择和意见的操纵，以及令人上瘾或虚假信息的传播。在此背景下，本文批判性地讨论了在线定向广告中的同意监管。为此，我们审查了欧盟的法律和提案，并考虑了知情同意的要求可以在多大程度上提供有效的消费者保护。在这种分析的基础上，我们就可能采取的途径提出建议。目标广告、数据市场、知情同意、隐私和数据保护、GDPR、消费者保护、数字服务法、数字市场法、未来监管

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Business Law Review Social Sciences-Law

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The mission of the European Business Law Review is to provide a forum for analysis and discussion of business law, including European Union law and the laws of the Member States and other European countries, as well as legal frameworks and issues in international and comparative contexts. The Review moves freely over the boundaries that divide the law, and covers business law, broadly defined, in public or private law, domestic, European or international law. Our topics of interest include commercial, financial, corporate, private and regulatory laws with a broadly business dimension. The Review offers current, authoritative scholarship on a wide range of issues and developments, featuring contributors providing an international as well as a European perspective. The Review is an invaluable source of current scholarship, information, practical analysis, and expert guidance for all practising lawyers, advisers, and scholars dealing with European business law on a regular basis. The Review has over 25 years established the highest scholarly standards. It distinguishes itself as open-minded, embracing interests that appeal to the scholarly, practitioner and policy-making spheres. It practices strict routines of peer review. The Review imposes no word limit on submissions, subject to the appropriateness of the word length to the subject under discussion.