Exploiting emerging market complementarities

IF 2.2 4区管理学 Q3 BUSINESS

Multinational Business Review Pub Date : 2019-04-12 DOI:10.1108/MBR-02-2018-0016

N. Robertson, J. Luiz

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引用次数: 7

Abstract

PurposeThis paper aims to explore the delayed, then accelerated, internationalisation of an emerging multinational enterprise (EMNE), with a particular focus on the media technology sector, and how it exploited complementarities between emerging markets.Design/methodology/approachThe research is qualitative in nature and focuses on the expansion of a South African media technology EMNE case study that has a footprint in over 130 countries and has one of the largest market capitalisations of any media company outside the USA and China.FindingsEMNEs have unique capabilities in navigating uncertain institutional environments in emerging markets and are able to capitalise upon the institutional complementarities between their home and host countries. This may facilitate the recognition of market opportunities and the harnessing of new technologies to meet these opportunities in complementary markets for accelerated internationalisation.Practical implicationsEMNEs must capitalise upon the institutional complementarities between home and host country locations and use this to take advantage of identified market opportunities. This creates the possibility for a process of accelerated internationalisation. New technologies are creating particular market opportunities in emerging markets which can be exploited by EMNEs.Originality/valueThe authors provide a framework which illustrates how an EMNE can exploit complementarities between emerging markets to identify market opportunities, capitalise upon institutional similarities and harness new technologies in the process.

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利用新兴市场的互补性

本文旨在探讨新兴跨国企业(EMNE)的延迟，然后加速，国际化，特别关注媒体技术部门，以及它如何利用新兴市场之间的互补性。设计/方法/方法本研究本质上是定性的，重点关注南非媒体技术EMNE案例研究的扩展，该案例研究的足迹遍及130多个国家，是除美国和中国以外市值最大的媒体公司之一。semnes在应对新兴市场不确定的制度环境方面具有独特的能力，并能够利用母国与东道国之间的制度互补性。这可能有助于认识到市场机会和利用新技术在互补市场中迎接这些机会，以加速国际化。实际影响跨国公司必须利用母国和东道国之间的体制互补性，并利用这一点来利用已确定的市场机会。这为加速国际化进程创造了可能性。新技术正在新兴市场创造特别的市场机会，这些机会可以被新兴市场国家利用。作者提供了一个框架，说明EMNE如何利用新兴市场之间的互补性来识别市场机会，利用制度上的相似性，并在此过程中利用新技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Multinational Business Review BUSINESS-

CiteScore

5.40

自引率

14.80%

发文量

期刊介绍： Multinational Business Review publishes high quality and innovative peer-review research on the strategy, organization and performance of multinational enterprise (MNE), international business history, geography of international business, and the impact of international business on economic growth and development. The journal encourages papers that are cross-disciplinary in nature, and that address new and important issues in international business. Multinational Business Review also promotes research on under-represented regions such as Africa, Central and Eastern Europe, Latin America, and South East Asia and their MNEs, as well as under-studied topics such as the role of trade, investment and other public policies. Specific topics of interest include innovation and entrepreneurship in an international context; corporate governance and ownership; social, environmental and political risk; the role of multilateral institutions; and the nature of emerging market multinationals. The title seeks strong conceptual studies, contributing to the advancement of theories and frameworks, and sound empirical work, whether qualitative or quantitative, suggesting managerial, economic or government policy recommendations. The journal encourages replication studies that contribute to our understanding of the reliability and validity of current knowledge. Finally, Multinational Business Review welcomes proposals for perspectives pieces that offer critical and challenging viewpoints; surveys of the literature particularly those that use new and innovative bibliometric methods; and special issues on topics of relevance to Multinational Business Review.