The Value of Social Media Advertising Strategies on Tourist Behavior: A Game-Changer for Small Rural Businesses

Q3 Business, Management and Accounting

Journal of Small Business Strategy Pub Date : 2021-11-16 DOI:10.53703/001c.29478

Nory B. Jones, Patti Miles, Tanya Beaulieu

引用次数: 2

Abstract

According to our research, the careful placement of a social media advertisement can statistically increase engagement components by more than 50%. According to IBIS World (Kennedy, 2021), notwithstanding the pandemic in 2020, tourism provided $590.7 Billion in revenue and employed about 5 million people across the United States. According to the Outdoor Industry Association, over 8 million more Americans went hiking in 2020 compared to 2019. According to the U.S Bureau of Labor Statistics, about 20% of all small businesses fail within the first year, 50% by the fifth year, and 80% by the tenth year.

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社交媒体广告策略对游客行为的价值:农村小企业的游戏规则改变者

根据我们的研究，社交媒体广告的精心放置可以统计上增加50%以上的粘性成分。根据IBIS World (Kennedy, 2021年)的数据，尽管2020年发生了大流行，但旅游业仍为美国带来了5907亿美元的收入，并在美国各地雇佣了约500万人。根据户外行业协会的数据，与2019年相比，2020年徒步旅行的美国人增加了800多万。根据美国劳工统计局的数据，大约20%的小企业在第一年就倒闭了，第5年倒闭了50%，第10年倒闭了80%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Small Business Strategy Business, Management and Accounting-Strategy and Management

CiteScore

3.60

自引率

0.00%

发文量

审稿时长

4 weeks

期刊介绍： The Journal of Small Business Strategy is an applied research journal. Manuscripts should be written with the small business/entrepreneurship educator, small business consultant in mind. Both conceptual and empirically-based papers are encouraged, but they must have an applied focus. All papers must have a significant literature review, be properly documented, with citations from research-based works rather than popular press or web sites. Since JSBS is an applied research journal, each article should include a substantial "Discussion and Implications" section that details how the research findings are relevant for the journal''s readers. Authors are discouraged from submitting manuscripts with extremely complex statistical analyses and/or a purely theoretical orientation. Case studies are acceptable if they contribute substantial to the understanding of small business strategy and include a significantly to the understanding of small business strategy and include a significant literature review that underscores the issues in the case. We do not accept teaching or pedagogical cases.