European sources for advertising and marketing history

IF 0.5 Q4 BUSINESS

Journal of Historical Research in Marketing Pub Date : 2021-11-19 DOI:10.1108/jhrm-08-2021-0037

J. Strickland

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引用次数: 0

Abstract

Purpose This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing on resources available in Europe to augment his survey. Design/methodology/approach Online searching, supplemented by literature emanating from the business archive sector, led to the identification of 177 repositories or online sites in Europe holding advertising and marketing archives of significance for researchers. These are set out in two accompanying tables. Findings A wide diversity of European archives that are open to researchers is revealed in this paper. Many are the archives of the business themselves, but a number of collecting repositories are also listed, brought together for the first time. Research limitations/implications This paper focusses solely on Europe but does not claim to be comprehensive, as the study was time-limited and readers will, no doubt, know of resources that the author has missed. The findings relate mostly to Western Europe, so there is scope for further study to encompass archives in the former eastern bloc. Exploration of sources in Africa, Asia and Latin America would further supplement Beard’s original study. Originality/value This research brings together the broadest list of advertising and marketing sources open to researchers in Europe published to date. As Beard’s focus was more on the Americas, this examination redresses the balance with an array of European sources which, it is hoped, will contribute to the greater use of many little-known or under-researched resources by researchers across the world.

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欧洲广告和营销历史资料

本文旨在以弗雷德·比尔德(Fred Beard)对世界档案的研究为基础，通过关注欧洲可用的资源来扩大他的调查，以识别2018年发表在本刊上的历史广告和营销昙花一现。设计/方法/方法在线搜索，辅以来自商业档案部门的文献，最终确定了欧洲177个存储库或在线网站，其中包含对研究人员有意义的广告和营销档案。这些情况载于两张附表中。本文揭示了对研究人员开放的欧洲档案的广泛多样性。许多是业务本身的档案，但也列出了许多收集存储库，这是第一次汇集在一起。研究局限/影响本文只关注欧洲，但并不声称是全面的，因为研究是有时间限制的，读者无疑会知道作者错过的资源。这些发现主要与西欧有关，因此还有进一步研究的余地，以涵盖前东欧集团的档案。在非洲、亚洲和拉丁美洲的资源勘探将进一步补充比尔德的原始研究。原创性/价值本研究汇集了迄今为止对欧洲研究人员开放的最广泛的广告和营销资源列表。由于比尔德的研究重点更多地集中在美洲，因此这次研究将与一系列欧洲资源进行平衡，希望这将有助于世界各地的研究人员更好地利用许多鲜为人知或研究不足的资源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Historical Research in Marketing BUSINESS-

CiteScore

0.90

自引率

33.30%

发文量

期刊介绍： Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.