{"title":"The validity study of a channel-based demand estimation ANP model","authors":"Yasamin Salmani, Fariborz Y. Partovi","doi":"10.1002/mcda.1817","DOIUrl":null,"url":null,"abstract":"<p>This paper suggests a solution for validating an ANP model in multi-channel retailing proposed by Salmani et al. (2018) through its application in the pet consumables industry. The purpose of the proposed ANP model is to develop a measurement for estimating the demand proportion attributed to each established sales channel. Utilizing an ANP model, channel selection customer criteria as well as the interrelations between channel structures in a multi-channel setting are quantified. This paper applies a survey-based study to collect data from random pet consumable customers. Using a compatibility measurement, per-channel proportions of demand found by ANP are compared with actual data to examine the validity of the proposed model. The results of this study demonstrated the validity of the proposed ANP model applied in the pet consumables industry.</p>","PeriodicalId":45876,"journal":{"name":"Journal of Multi-Criteria Decision Analysis","volume":"30 5-6","pages":"190-202"},"PeriodicalIF":1.9000,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Multi-Criteria Decision Analysis","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mcda.1817","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
This paper suggests a solution for validating an ANP model in multi-channel retailing proposed by Salmani et al. (2018) through its application in the pet consumables industry. The purpose of the proposed ANP model is to develop a measurement for estimating the demand proportion attributed to each established sales channel. Utilizing an ANP model, channel selection customer criteria as well as the interrelations between channel structures in a multi-channel setting are quantified. This paper applies a survey-based study to collect data from random pet consumable customers. Using a compatibility measurement, per-channel proportions of demand found by ANP are compared with actual data to examine the validity of the proposed model. The results of this study demonstrated the validity of the proposed ANP model applied in the pet consumables industry.
期刊介绍：
The Journal of Multi-Criteria Decision Analysis was launched in 1992, and from the outset has aimed to be the repository of choice for papers covering all aspects of MCDA/MCDM. The journal provides an international forum for the presentation and discussion of all aspects of research, application and evaluation of multi-criteria decision analysis, and publishes material from a variety of disciplines and all schools of thought. Papers addressing mathematical, theoretical, and behavioural aspects are welcome, as are case studies, applications and evaluation of techniques and methodologies.
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