Crisis history and hindsight: A stakeholder perspective on the case of Boeing 737-Max

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2021-04-21 DOI:10.1177/2046147X211001350

Wouter Jong, P. Broekman

引用次数: 4

Abstract

This study assesses the so-called effect of crisis history, based on two crashes with the new Boeing 737-Max. While Boeing’s responsibility was not clear cut after the first crash, the developments in the second crash led to a reinterpretation of initial responsibility for the first crash. This reinterpretation intensified the threat on Boeing’s reputation, and raised doubts on the appropriateness of the initial response. This case study illustrates the importance for organizations to be wary and to anticipate developments when selecting and creating a crisis response. Otherwise, statements can backfire when new information comes to light as similar events occur.

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危机历史与后见之明：波音737 Max案件的利益相关者视角

这项研究基于两架新型波音737-Max飞机的坠机事故，评估了所谓的危机历史的影响。虽然波音公司在第一次坠机后的责任并不明确，但第二次坠机的发展导致了对第一次坠机的初步责任的重新解释。这种重新解释加剧了对波音公司声誉的威胁，并引发了对最初回应是否恰当的质疑。本案例研究说明了组织在选择和创建危机响应时保持警惕和预测事态发展的重要性。否则，当类似事件发生时新信息暴露时，语句可能会适得其反。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.