The role of carbon footprint indicator for sustainable implications in tourism industry - case study of Bulgaria

Abstract

In the last years, the interest in the environmental issues in tourism activities is growing and several initiatives have been promoted to improve the trends for reducing the environmental impact. These considerations underline the necessity of boosting research studies aiming at implementing correct management of the touristic destinations in the light of sustainability. The objective of this study is characterised by two sub-goal: firstly has been shown how to calculate the environmental carbon footprint (CF) indicator hotels located in the Golden Sands Resort, a few km from the City of Varna (Bulgaria), and secondly have been highlighted how the analysis of this environmental indicator became useful in supporting and proposing improvements, both managerial and environmental or to suggest green marketing strategy performing sustainable tourism in Bulgaria.