Colon + Hyphen + Right Paren: At the Origins of Face Semiotics from Smileys to Memes

Abstract

The article engages with the semiotics of “stylized faces” in online communication, focusing on “smileys.” It reconstructs the origins of both emoticons and emojis, outlining how they differ functionally (paralinguistic signs vs. narrative figures) and commenting on their pragmatics, with regard to the issue of literacy as related to generational fruition. A chronology is provided of the first tokens of smileys in written communication, both before and after the Internet. By relying upon the anthropology of the face dating back to prehistory, the issues of iconism and universality are discussed, supporting the view that there is a strong cultural, conventional component in face depiction, varying diachronically (emoticons versus emojis) and diatopically (emoticons versus kaomojis, i.e., Japanese emoticons). Emoticons and emojis are regarded as prominent examples of intermedia, working at the intersection of written word and image. Finally, stylized digital faces are set in the broader framework of Internet memes, thus discussing the dichotomy between structural memes (the focus is on the formula) and iconic memes (the focus is on the image and, thus, the face). Throughout the text, great care is devoted to the philology of sources, some of them being presented in this form for the first time.