Curbing unethical consumer behaviour: the role of religiosity, consumer ethical beliefs and anticipated guilt

IF 1.7 Q2 ECONOMICS

International Journal of Ethics and Systems Pub Date : 2023-01-25 DOI:10.1108/ijoes-06-2022-0127

Syed Masroor Hassan, Z. Rahman

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引用次数: 0

Abstract

Purpose This paper aims to investigate the role of personal and affective factors in curbing unethical consumer behaviour (UCB). Specifically, this study scrutinizes how religiosity, consumer ethical beliefs (CEBs) and anticipated guilt influence UCB. Design/methodology/approach Using a survey-based approach, the author distributed offline and online questionnaires among students enrolled in a public university in Roorkee, India and analysed the data using structural equation modelling. Findings The results provide evidence that intrinsically religious individuals develop strong ethical beliefs, which can help them to refrain from unethical behaviour and adopt ethical conduct. Also, individuals prone to experiencing anticipated guilt show less inclination to commit unethical behaviour. Research limitations/implications This research presents significant theoretical and practical implications to facilitate academic understanding and managerial decision-making in the context of consumer ethics. Originality/value This research is one of the few empirical studies in the Indian context that simultaneously examines the antecedents and consequences of CEB.

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遏制不道德的消费者行为：宗教信仰、消费者道德信仰和预期内疚的作用

本文旨在探讨个人因素和情感因素在抑制不道德消费行为(UCB)中的作用。具体而言，本研究考察了宗教信仰、消费者伦理信仰(ceb)和预期内疚感如何影响UCB。设计/方法/方法采用基于调查的方法，作者在印度Roorkee一所公立大学的学生中分发了离线和在线问卷，并使用结构方程模型分析了数据。研究结果表明，具有内在宗教信仰的人会形成强烈的道德信仰，这有助于他们避免不道德的行为，并采取合乎道德的行为。此外，倾向于经历预期内疚的个体表现出较少的不道德行为倾向。研究局限/启示本研究为促进消费者伦理背景下的学术理解和管理决策提供了重要的理论和实践意义。原创性/价值本研究是少数几个在印度背景下同时考察CEB的前因和后果的实证研究之一。

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来源期刊

International Journal of Ethics and Systems ECONOMICS-

CiteScore

4.40

自引率

11.10%

发文量

期刊介绍： The International Journal of Ethics and Systems (formerly named Humanomics, the International Journal of Systems and Ethics) is a multidisciplinary journal publishing peer review research on issues of ethics and morality affecting socio-scientific systems in epistemological perspectives. The journal covers diverse areas of a socio-scientific nature. The focus is on disseminating the theory and practice of morality and ethics as a system-oriented study defined by inter-causality between critical variables of given problems.