Standing in/out: The platformization of Tencent’s TME Live in post-pandemic China

IF 0.2 Q3 Arts and Humanities

Perfect Beat Pub Date : 2021-08-27 DOI:10.1558/prbt.19293

Weida Wang

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引用次数: 0

Abstract

As the first country to experience the outbreak of COVID-19, China’s music industry reacted quickly to the change of the musical context. On 10 March 2020, China’s biggest music company Tencent Music Entertainment Group announced the launch of its music livestreaming concert brand—TME Live. It is understood that through its online live concerts, TME Live uses multi-scenario, innovative performance and digital audio-visual technology to create a panoramic environment for online musical performances, through which TME Live connects musicians and communities of fans. Through this model, Tencent Music Entertainment Group provides musicians with a full range of services, including customized performance styles and an immersive performing experience. Without the impact of Western dominated social media, China’s online music streaming platforms have developed their own biopolitical logics and characteristics in building up online music community and data connectivity. With the case study of TME Live, this article sets out to investigate how China’s major online music streaming platform survives, transforms and adapts in light of the COVID-19 pandemic. © Equinox Publishing Ltd 2021

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加入/退出:腾讯TME Live在疫情后中国的平台化

作为第一个经历新冠肺炎疫情的国家，中国音乐产业对音乐环境的变化做出了迅速的反应。2020年3月10日，中国最大的音乐公司腾讯音乐娱乐集团宣布推出其音乐直播音乐会品牌tme Live。据了解，TME live通过其在线现场演唱会，利用多场景、创新表演和数字视听技术，打造在线音乐演出的全景环境，通过TME live连接音乐人和粉丝社区。通过这种模式，腾讯音乐娱乐集团为音乐人提供全方位的服务，包括定制的表演风格和沉浸式的表演体验。没有西方主导的社交媒体的影响，中国的在线音乐流媒体平台在建立在线音乐社区和数据连接方面形成了自己的生物政治逻辑和特征。本文以TME Live为例，探讨中国主要在线音乐流媒体平台如何在新冠肺炎疫情下生存、转型和适应。©Equinox Publishing Ltd

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来源期刊

Perfect Beat MUSIC-

CiteScore

0.60

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0.00%

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