The mediating effect of strategy on entrepreneurial orientation and performance

IF 2 Q3 BUSINESS

Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-09-23 DOI:10.1108/jrme-05-2020-0048

Yuli Budiati, W. Untoro, Lilik Wahyudi, Mugi Harsono

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引用次数: 7

Abstract

Purpose This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium enterprises (SMEs). Design/methodology/approach This research was conducted using a survey method with a population of furniture SMEs in Jepara, Central Java, Indonesia using a sample area by collecting 158 questionnaires. The data analysis method used the partial least square. Findings The result shows that EO has an impact on differentiation, market development and performance. Differentiation strategies and market development mediate the influence of EO and performance. The differentiation strategy further mediates the influence of EO on market development and market development mediates the effect of differentiation on performance. Practical implications Managers instill entrepreneurial practice in the organization by proactively creating the market and taking high-risk jobs to provide quality products and services. SMEs require capabilities that are difficult to imitate in creating designs and product quality that are different, providing pre and post-sales services and maintaining good relationships with customers and partners. SMEs emphasize flexibility and speed of operation by adjusting the production process to short waiting times and reliable delivery. The government must support general training and market information, network development, access to capital and knowledge transfer. Originality/value This paper explains the importance of differentiation and market development strategies in determining the relationship between EO and performance that has not been explored in the context of SMEs in developing countries.

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战略对创业取向和绩效的中介作用

目的本研究旨在检验创业导向对中小企业绩效、中介差异化策略和市场发展的影响。设计/方法/方法本研究采用调查方法，对印度尼西亚中爪哇省杰帕拉市的家具中小企业进行了抽样调查，共收集了158份问卷。数据分析方法采用偏最小二乘法。研究结果表明，EO对差异化、市场发展和绩效都有影响。差异化战略和市场发展对EO和绩效的影响起着中介作用。差异化战略进一步调节EO对市场发展的影响，市场发展调节差异化对业绩的影响。实际含义经理通过积极创造市场和从事高风险工作来提供优质产品和服务，从而在组织中灌输创业实践。中小企业在创造不同的设计和产品质量、提供售前和售后服务以及与客户和合作伙伴保持良好关系方面，需要难以模仿的能力。中小企业通过调整生产流程以缩短等待时间和可靠交付，强调运营的灵活性和速度。政府必须支持一般培训和市场信息、网络开发、获得资本和知识转让。原创性/价值本文解释了差异化和市场发展战略在确定EO与绩效之间关系方面的重要性，而这一点尚未在发展中国家中小企业的背景下进行探讨。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Research in Marketing and Entrepreneurship BUSINESS-

CiteScore

3.00

自引率

36.80%

发文量

期刊介绍： The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies