Digital Technologies as an Important Factor of the Restaurant Business Development

Abstract

Topicality. The restaurant business success is determined by the high level of service and efficient work of the staff. The combination of quality and speed of service, first of all, became real due to the possibilities of information technologies implementation in the work of restaurants. The relevance of the study grounds on the fact that the use of information technologies in restaurant service can allow to quickly and efficiently solve many management tasks, improve service quality, and, consequently, increase business revenue. The aim of the article. The aim of this study is to analyze the current state and to identify key aspects of modern digital technologies implementation and usage in order to improve the efficiency of restaurant business enterprises. Research methods. When conducting research, the following general scientific methods were applied: analysis, abstraction, induction, deduction, synthesis, inference, generalization, comparison. Results. The article considered the main tendencies in the restaurant market development in the digital economy period. Special attention was paid to the analysis of digital technologies use in the activity of restaurant business enterprises. The main directions and tools of the restaurant business digitalization were studied. Promising information and technological innovations for business protection during the coronavirus pandemic were outlined. Conclusions and discussion. It was determined that the information support of the restaurant business and the use of digital technologies are a strategic resource that helps to attract as many customers as possible, to achieve maximum sales and attendance, to gain the trust of guests, as well as to form a positive image of the enterprise. The scientific novelty of the study is to substantiate peculiarities of the use of modern information technologies in the management of restaurant business enterprises in order to ensure their effective functioning. Promising areas for further digitization that require tracking and the proper strategy choosing are based on more sophisticated solutions, including the Internet of Things technology, big data analytics, robotics, and mobile technologies.