Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness

IF 6.3 1区文学 Q1 COMMUNICATION

Communication Methods and Measures Pub Date : 2023-05-21 DOI:10.1080/19312458.2023.2214949

D. O’Keefe

引用次数: 0

Abstract

ABSTRACT In persuasion message effects research, two kinds of research design are common. One compares the persuasiveness of two different advocacy messages on the same topic. The other compares the persuasiveness of an advocacy message against a no-advocacy-message control condition. Because these two designs contain different comparisons they underwrite different claims, but the designs – and their corresponding claims – are prone to misunderstanding and confusion. And when a study combines the two designs, especially complex issues can arise. This article aims to sort out the relevant issues in the service of better alignment between evidence and claims in persuasive message effects research.

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说服信息效应研究的比较条件:关于说服力的证据与主张的比对

在说服信息效应研究中，常见的研究设计有两种。其中一项是比较同一主题的两种不同倡导信息的说服力。另一个比较了倡导信息的说服力和没有倡导信息的控制条件。由于这两种外观设计包含不同的比较，它们承保不同的索赔要求，但这两种外观设计及其相应的索赔要求容易引起误解和混淆。当一项研究结合了这两种设计时，特别复杂的问题就会出现。本文旨在梳理相关问题，为说服信息效应研究中证据与主张的更好衔接服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Methods and Measures COMMUNICATION-

CiteScore

21.10

自引率

1.80%

发文量

期刊介绍： Communication Methods and Measures aims to achieve several goals in the field of communication research. Firstly, it aims to bring attention to and showcase developments in both qualitative and quantitative research methodologies to communication scholars. This journal serves as a platform for researchers across the field to discuss and disseminate methodological tools and approaches. Additionally, Communication Methods and Measures seeks to improve research design and analysis practices by offering suggestions for improvement. It aims to introduce new methods of measurement that are valuable to communication scientists or enhance existing methods. The journal encourages submissions that focus on methods for enhancing research design and theory testing, employing both quantitative and qualitative approaches. Furthermore, the journal is open to articles devoted to exploring the epistemological aspects relevant to communication research methodologies. It welcomes well-written manuscripts that demonstrate the use of methods and articles that highlight the advantages of lesser-known or newer methods over those traditionally used in communication. In summary, Communication Methods and Measures strives to advance the field of communication research by showcasing and discussing innovative methodologies, improving research practices, and introducing new measurement methods.