Routing for tourist and excursion bureaus based at parametric network models

IF 0.6 Q2 Social Sciences
O. Maslyhan, E. Todierishko, S. Zhukov, M. Kashka
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Although the nomenclature of presented guided tours is established by the economic entity independently, those are not always carried out according to a clearly defined itinerary and on the same conditions for all participants. When providing such services, customers’ demands and service peculiarities are not known in advance. The purpose of the present study is to provide a substantive basis for routing in tourist and excursion bureaus, based on parametric network models and taking into account the peculiarities of dynamically adaptable tables containing the best routes. To achieve the research goal, network planning methods were used, such as analytical, tabular, cloud computing in the AnyLogic Cloud environment. As a result of the study, a substantive basis of routing of the tourist route was presented for tourist and excursion bureaus, through their parametric network models. The study was implemented at the sample of the Denmark Tour -Your Guide Office, a company founded within cooperation with Russian, Ukrainian, and Denmark partners and providing travel services within the Denmark tourist market. The Office includes about 20 affiliates in Denmark, where route networks have already been adapted to designing tours in practice and parameterization of such networks is well underway, in particular by shifting the focus from the route distance rate to minimization of transfers between attraction sites. However, to provide a substantive basis for the routing in a tourist office, parameters of the routing networks should be determined not only based on the list of actions (activities) to be carried out, but also on their minimum and maximum possible duration. A lack of due attention to the servicing time for the tour groups will lead to breaking tour schedules. Thus, in 2020, as a result of the inefficient parameterization at Denmark Tour - Your Guide, about 5-6 tours around Aalborg and its vicinity were cancelled monthly. Denmark Tour- Your Guide incurs monthly profit losses at 15% in 4-6 tours around Aarhus and its surroundings, Jursland peninsula, rated at a fixed cost, as the result of payment of a fixed cost for the selected excursions. A similar situation, with breaking tour schedules and monthly losses incurred, is common with tourist and excursion bureaus in various countries around the world, including Ukraine. According to the results of the study, it is marked that the routing of tourist itineraries designed by tourist agencies, based on parametric network models turns their static time reserves and operational metrics into dynamic values depending on the duration of the tour activities. This not only ensures following schedules properly in all tours but also minimizes monthly profit loss, at an estimated EUR 2,250 for the Aalborg and its surroundings routes. Meanwhile, there may be situations where it is not possible to change the total tour cost. For example, in the company Denmark Tour - Your Guide, when working with intermediate parties, this price is fixed. To prevent incurring monthly losses within 15% of the profits for 4-6 tours of Aarhus and its surroundings, Jursland peninsula, Aalborg and Surroundings, it is necessary to make some quite specific adjustments in some activities at the sites. These should take into account the time reserve values on the longest route. A special tour activity complex is to be completed, with a maximum difference in early and late schedule times, standard and urgent pricing for the site operations). A procedure is compiled for minimizing losses in routes (over 8K euro annually), providing for completion of the activity complex within the schedule with a minimum additional charge to the operating metric (the route price), since it is not reimbursed by the tourists. It is important that the results presented should identify the path adjustments of each route simultaneously, taking into account the actual time reserve (available based on the tour group location and the previouisly completed schedule items on the tour). Prospects for practical implementation of the presented substantiation basis for the itinerary routing to be used in tourist and excursion bureaus, based on parametric network models, are in establishing facilities for creating dynamic graphic images of the whole tour procedure, in the form of a directed graph of the route network.","PeriodicalId":51923,"journal":{"name":"Economic Annals-XXI","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economic Annals-XXI","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21003/ea.v191-08","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 4

Abstract

This study is devoted to applying parametric network models for the process of defining a guided tour route within route networks on the example of Denmark. This is caused by difficulty in determining variations when organizing guided tours. Under the actual digitization conditions, tourist and excursion bureaus are being restructured from static organizations administering various excursions into dynamic ones. They are actually getting adjusted to the customers’ needs and demands, taking into account the actual possibilities for covering a certain topic by the tour party within a route. The main problem encountered by tourist and excursion bureaus is the following. Although the nomenclature of presented guided tours is established by the economic entity independently, those are not always carried out according to a clearly defined itinerary and on the same conditions for all participants. When providing such services, customers’ demands and service peculiarities are not known in advance. The purpose of the present study is to provide a substantive basis for routing in tourist and excursion bureaus, based on parametric network models and taking into account the peculiarities of dynamically adaptable tables containing the best routes. To achieve the research goal, network planning methods were used, such as analytical, tabular, cloud computing in the AnyLogic Cloud environment. As a result of the study, a substantive basis of routing of the tourist route was presented for tourist and excursion bureaus, through their parametric network models. The study was implemented at the sample of the Denmark Tour -Your Guide Office, a company founded within cooperation with Russian, Ukrainian, and Denmark partners and providing travel services within the Denmark tourist market. The Office includes about 20 affiliates in Denmark, where route networks have already been adapted to designing tours in practice and parameterization of such networks is well underway, in particular by shifting the focus from the route distance rate to minimization of transfers between attraction sites. However, to provide a substantive basis for the routing in a tourist office, parameters of the routing networks should be determined not only based on the list of actions (activities) to be carried out, but also on their minimum and maximum possible duration. A lack of due attention to the servicing time for the tour groups will lead to breaking tour schedules. Thus, in 2020, as a result of the inefficient parameterization at Denmark Tour - Your Guide, about 5-6 tours around Aalborg and its vicinity were cancelled monthly. Denmark Tour- Your Guide incurs monthly profit losses at 15% in 4-6 tours around Aarhus and its surroundings, Jursland peninsula, rated at a fixed cost, as the result of payment of a fixed cost for the selected excursions. A similar situation, with breaking tour schedules and monthly losses incurred, is common with tourist and excursion bureaus in various countries around the world, including Ukraine. According to the results of the study, it is marked that the routing of tourist itineraries designed by tourist agencies, based on parametric network models turns their static time reserves and operational metrics into dynamic values depending on the duration of the tour activities. This not only ensures following schedules properly in all tours but also minimizes monthly profit loss, at an estimated EUR 2,250 for the Aalborg and its surroundings routes. Meanwhile, there may be situations where it is not possible to change the total tour cost. For example, in the company Denmark Tour - Your Guide, when working with intermediate parties, this price is fixed. To prevent incurring monthly losses within 15% of the profits for 4-6 tours of Aarhus and its surroundings, Jursland peninsula, Aalborg and Surroundings, it is necessary to make some quite specific adjustments in some activities at the sites. These should take into account the time reserve values on the longest route. A special tour activity complex is to be completed, with a maximum difference in early and late schedule times, standard and urgent pricing for the site operations). A procedure is compiled for minimizing losses in routes (over 8K euro annually), providing for completion of the activity complex within the schedule with a minimum additional charge to the operating metric (the route price), since it is not reimbursed by the tourists. It is important that the results presented should identify the path adjustments of each route simultaneously, taking into account the actual time reserve (available based on the tour group location and the previouisly completed schedule items on the tour). Prospects for practical implementation of the presented substantiation basis for the itinerary routing to be used in tourist and excursion bureaus, based on parametric network models, are in establishing facilities for creating dynamic graphic images of the whole tour procedure, in the form of a directed graph of the route network.
基于参数化网络模型的旅游观光线路规划
本研究以丹麦为例,将参数化网络模型应用于路线网络中导游路线的定义过程。这是由于在组织导游时难以确定变化造成的。在数字化的实际条件下,旅游观光局正在从管理各类旅游活动的静态组织向动态组织转型。他们实际上是在根据客户的需求和要求进行调整,考虑到旅行团在一条路线内覆盖某个主题的实际可能性。旅行社遇到的主要问题如下。虽然有导游服务的名称是由经济实体独立制定的,但这些服务并不总是根据明确规定的行程和所有参与者的相同条件进行。在提供此类服务时,无法事先了解客户的需求和服务特点。本研究的目的是在参数化网络模型的基础上,考虑到包含最佳路线的动态适应性表的特点,为旅游观光局的路线规划提供实质性的依据。为了实现研究目标,在AnyLogic cloud环境中使用了分析、表格、云计算等网络规划方法。研究结果表明,通过参数化网络模型,为旅游观光局的线路规划提供了实质性的依据。该研究以丹麦导游办公室为样本进行,该公司与俄罗斯、乌克兰和丹麦的合作伙伴合作成立,为丹麦旅游市场提供旅游服务。办事处在丹麦设有大约20个分支机构,在丹麦,路线网络已经适应了实际的旅游设计,这种网络的参数化正在顺利进行,特别是将重点从路线距离率转移到尽量减少景点之间的转乘。但是,为了给旅游局的路线安排提供实质性的基础,路线安排网络的参数不仅应根据要进行的行动(活动)清单确定,而且应根据其最短和最长可能的持续时间确定。如果对旅游团的服务时间不够重视,就会导致旅游日程被打乱。因此,在2020年,由于丹麦旅游指南的参数化效率低下,每月大约有5-6次在奥尔堡及其附近的旅行被取消。丹麦之旅-您的导游在奥胡斯及其周边地区,尤尔斯兰半岛的4-6次旅游中每月的利润损失为15%,按固定费用收费,因为您为所选的游览支付了固定费用。类似的情况在包括乌克兰在内的世界各国的旅游和观光局都很常见,比如打乱旅游计划,每月都有损失。研究结果表明,旅行社基于参数化网络模型设计的旅游路线,根据旅游活动的持续时间,将其静态时间储备和运营指标转化为动态值。这不仅确保了所有的行程都能正确地遵循时间表,而且还最大限度地减少了每月的利润损失,奥尔堡及其周边路线的利润损失估计为2250欧元。同时,也可能存在无法改变旅游总成本的情况。例如,在丹麦旅游-您的导游公司,当与中间方合作时,这个价格是固定的。为了防止奥胡斯及其周边地区、Jursland半岛、奥尔堡及其周边地区4-6次旅游的月利润损失在15%以内,有必要对景点的一些活动进行一些相当具体的调整。这些应该考虑到最长路线上的时间保留值。将完成一个特别的旅游活动综合体,在早期和后期的时间表时间(现场操作的标准和紧急定价)上有最大的差别。为了最大限度地减少路线损失(每年超过8K欧元),制定了一个程序,规定在计划内完成活动综合体,对运营指标(路线价格)收取最低的额外费用,因为它不由游客报销。重要的是,所呈现的结果应该同时确定每条路线的路径调整,并考虑到实际的时间储备(根据旅游团的位置和之前完成的旅游计划项目)。 本文提出的基于参数化网络模型的旅游线路规划实证基础的实际应用前景是建立以线路网络有向图的形式创建整个旅游过程的动态图形图像的设施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
发文量
0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
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