The Implementation of Quality Function Deployment (QFD) in Tire Industry

ComTech Pub Date : 2017-12-31 DOI:10.21512/COMTECH.V8I4.3792
H. A. Hadi, H. Purba, Kurnia Sigma Indarto, Rorio Gomgom Paska Simarmata, Guntur Pratama Putra, Dabith Ghazali, S. Aisyah
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引用次数: 18

Abstract

This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry.
质量功能展开(QFD)在轮胎工业中的实施
这项研究有两个主要目的。第一个研究目标是随着质量功能部署(QFD)在轮胎行业的实施,根据客户的要求对新产品进行正确的设计。第二个研究目标是在更新营销策略和消费者需求、防爆、防滑轮胎、无膨胀和有竞争力的价格的基础上提高竞争力。通过与竞争对手公司的比较,使用客户满意度评分进行了研究。用QFD方法计算表明,中分型衬板在轮胎行业中的技术要求率最高,约为30,57%。第二个因素是图案设计,约占25.98%。第三个因素是复合技术,约占22.68%。因此,研究人员可以根据客户的需求为轮胎行业推荐几种质量改进策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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自引率
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6
审稿时长
16 weeks
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