Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2023-05-31 DOI:10.1080/14766825.2023.2213679

V. Genc, Anil Bilgihan, Seray Gulertekin Genc, F. Okumus

引用次数: 2

Abstract

ABSTRACT This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.

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用增强现实见证历史：Göbeklitepe Z世代的博物馆体验

摘要本研究调查了AR创新是否会对年轻人的访问意向产生积极影响。我们在Göbeklitepe博物馆收集了402名Z世代参与者的数据，该博物馆是土耳其首批人类定居点之一。研究结果表明，视觉吸引力和享受会影响AR技术，而享受和逃避现实会影响重访意愿。此外，AR在享受体验和RVI之间具有中介作用。AR与重访意向之间无情绪调节作用。我们的发现扩展了为Z世代提供博物馆体验的文献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives