The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable

Habitat Pub Date : 2023-08-01 DOI:10.21776/ub.habitat.2023.034.2.14

Yusti Choirunnisa, D. Koestiono, Fitri Riana, A. Muhaimin, D. Andriani

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Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.

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商业环境对食品饮料行业SMI绩效的影响——以市场采用为中介变量

这项研究是在SMIs进行的，从它的成长中可以看出SMIs有机会在这个城市发展。本研究旨在描述和分析创业导向和政府通过市场采纳对公司绩效的影响。本研究采用非概率抽样和有目的抽样技术，对50家公司的所有者/经理进行了调查。本文的研究方法是SEM-PLS(结构方程模型-偏最小二乘法)，并使用了Warp PLS 7.0软件。研究结果表明:(1)市场采纳对SMI绩效有正向影响;(2)创业导向对市场采纳和SMI绩效有显著的正向影响;(3)政府角色对市场采纳和SMI绩效有显著的正向影响;(4)市场采用对SMI绩效有显著的正向影响;(5)在间接效应方面，企业家导向通过市场采纳对公司绩效具有显著的正向效应，政府角色通过市场采纳对公司绩效具有显著的正向效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Habitat

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审稿时长

24 weeks