Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-05-04 DOI:10.1080/10941665.2023.2245500

Kim-Lim Tan, J. Ho, Adriel K. S. Sim, Lance Dubos, T. Cham

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引用次数: 0

Abstract

ABSTRACT This study explores how the fear of missing out (FOMO) affects the flow experience, festival satisfaction, and revisitation intention of attendees at a country music festival. Based on the cognitive appraisal theory, the study surveyed 317 participants and found that several factors contribute to the flow experience, which in turn impacts festival satisfaction and revisitation intention. The results reveal that participants with higher FOMO levels have a higher intention to revisit, with festival satisfaction mediating the relationship. This research repositions FOMO as the fear of missing out on the same event that individuals are attending. By highlighting this alternative understanding, the study suggests that FOMO can be leveraged as a resource for event organizers, potentially providing opportunities for engagement and enhancing attendee experiences. The proposed conceptual model and the insights gained from this research offer valuable contributions to the field and provide a foundation for further investigation and theoretical development.

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解开马来西亚Miri乡村音乐节的秘密:一个适度的中介模型，研究FOMO、流和节日满意度在推动重游意图方面的力量

摘要本研究探讨错过恐惧(fear of missing out, FOMO)对乡村音乐节参与者的心流体验、音乐节满意度和再访意向的影响。基于认知评价理论，本研究对317名参与者进行了调查，发现有几个因素影响着心流体验，而心流体验反过来又影响着节日满意度和重游意愿。结果显示，FOMO水平越高的被试有越高的重游意愿，节日满意度在其中起中介作用。这项研究将FOMO重新定位为害怕错过个人正在参加的同一事件。通过强调这种替代理解，研究表明FOMO可以作为活动组织者的一种资源，潜在地提供参与机会并增强与会者的体验。提出的概念模型和从本研究中获得的见解为该领域提供了宝贵的贡献，并为进一步的研究和理论发展奠定了基础。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.