Ageism in tourism: an intergroup contact theory approach

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2023-02-16 DOI:10.1080/14766825.2023.2178315

Krisztina Kolos, Zsófia Kenesei

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引用次数: 0

Abstract

ABSTRACT The diversity of tourists in terms of age poses challenges for the tourism industry; tourist experience may be hindered by stereotypes and prejudices directed at older people. This study introduces the concept of ageism in tourism and empirically tests it by relying on intergroup contact theory. Specifically, the antecedents of ageism in tourism are explored by investigating the impact of contact quality on ageism and addressing the mediating roles of metastereotypes and aging anxiety, and the moderating role of gender. This study is based on a survey using a self-administered questionnaire with 530 responses. Data were collected from young people aged 18–35. Based on SEM modeling, our results confirm the direct link between contact quality and ageism in tourism and find evidence for the mediating role of metastereotypes. The moderating role of gender is identified in the relationship between aging anxiety and ageism suggesting that men and women have different coping strategies when facing aging anxiety. To reduce ageism in the tourism industry, intervention efforts are needed. Based on our findings, we propose a combination of educational and intergenerational contact interventions.

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旅游中的年龄歧视:群体间接触理论的视角

游客年龄的多样性给旅游业带来了挑战；针对老年人的刻板印象和偏见可能会阻碍旅游体验。本研究引入旅游中的年龄歧视概念，并运用群体间接触理论对其进行实证检验。具体而言，通过调查接触质量对年龄歧视的影响，探讨元刻板印象和老龄焦虑的中介作用，以及性别的调节作用，探讨了旅游业中年龄歧视的前因。这项研究基于一项调查，该调查使用了一份自我管理的问卷，共有530份回复。数据来自18-35岁的年轻人。基于SEM建模，我们的结果证实了旅游业中接触质量和年龄歧视之间的直接联系，并为元刻板印象的中介作用找到了证据。性别在衰老焦虑和年龄歧视之间的关系中起着调节作用，这表明男性和女性在面对衰老焦虑时有不同的应对策略。为了减少旅游业中的年龄歧视，需要采取干预措施。基于我们的研究结果，我们提出了一种教育和代际接触干预相结合的方法。

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives