Moms, Memes, and Mitigating Pandemic Stress: Exploring Themes and Implications in an Academic Mamas’ Facebook Group

Abstract

Abstract This article pairs autoethnography with a thematic analysis of memes in a private Facebook group made up of academic mothers during the first year of the COVID-19 pandemic. The analysis illustrates the challenges members faced during the pandemic related to their roles as mothers, academics, caregivers, and partners and how they used memes as a mechanism for virtual support in 2020 and 2021. Group members used memes to communicate about four primary themes: the stress and humor that arose from pandemic conditions, mothering during the pandemic, work–life tensions, and pressures for research productivity. Throughout the themes, humor offered a foundation for support and connection. The analysis provides insights into the potential for professional support networks online and how humor, shared via social media, can create space for vulnerability and connection among colleagues. The authors also consider the ambivalent dynamics that online social support offers. While it may reduce tension and provide emotional comfort, it also has the potential to uphold gendered expectations at home and at work.