Customer Loyalty in Online Hotel Booking Platforms

IF 0.5 Q4 BUSINESS

International Journal of Business Pub Date : 2023-06-01 DOI:10.55802/ijb.028(3).007

Wei-Chin Lia, K. Changb, Chen-Ju Chenc

引用次数: 0

Abstract

The use of electronic service platforms has been proven to effectively promote levels of customer loyalty. Due to strong market competition, consumers begin to value the quality of service provided by hotels. This study investigates possible uses of relational bonding as a variable in promoting customer loyalty within hotel businesses. A convenience sampling method was used in this study to collect 384 valid questionnaires from tourists who had previously booked online. An analysis involving SPSS and AMOS revealed that brand awareness, customized service, pricing, promotions, and information sharing practices all had a substantial impact on building customer relationships. JEL Classification: M3, M31

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在线酒店预订平台的客户忠诚度

电子服务平台的使用已被证明可以有效提高客户忠诚度。由于市场竞争激烈，消费者开始重视酒店提供的服务质量。本研究调查了关系纽带作为一个变量在酒店企业中提高客户忠诚度的可能用途。本研究采用方便抽样的方法，从之前在线预订的游客那里收集了384份有效问卷。一项涉及SPSS和AMOS的分析显示，品牌知名度、定制服务、定价、促销和信息共享实践都对建立客户关系产生了重大影响。JEL分类：M3、M31

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business BUSINESS-

CiteScore

0.70

自引率

0.00%

发文量

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