Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability

IF 1.6 Q2 POLITICAL SCIENCE
Mariana Borges Martins da Silva, Malu A. C. Gatto
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引用次数: 1

Abstract

What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices.
污名化的竞选实践与选举可行性的性别动态
当一个传统的政治资本来源成为健康危害时,会发生什么?贿选等恶名昭彰的选举行为是一把双刃剑:虽然这些策略可能表明候选人的选举实力,但也可能带来声誉成本。在正常情况下,街头竞选是一种不受污名化的选举做法。然而,在2019冠状病毒病大流行期间,它们带来了健康风险。利用2020年市政选举之前在巴西进行的全国调查实验(N = 2025)的数据,我们扩展了对污名化运动的使用和选举可行性的性别动态的研究。我们发现,选民认为参与面对面活动的候选人在选举中不太可行,支持他们的意愿也较低。这些动态并不是对所有候选人的影响都一样:选民对进行街头竞选的女性候选人的惩罚比对男性候选人更严厉,导致女性失去了相对于男性的优势,因为这两种候选人都采用了不受歧视的竞选方式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
13
审稿时长
8 weeks
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